But what is it about ggs that make them more popular with the gp? Is it all ggs? Does it depend in the concept? I would speculate that it's because ggs sounds are softer, but aespa got big with a noisier sound
I'm not sure. It could be a mix of everything, concept, visuals, member's personalities, etc. It just depends on the group. TWICE are popular for their catchy music, amazing visuals, and catchy dances. Aespa are popular for their experimental concept, all rounder members, and striking visuals. Blackpink for their badass concept, unique style, and also amazing visuals. Sometimes members of a group is more popular than the group itself. Everyone knows who Sejeong and Eunwoo are but don't even know they're from Gugudan (they disbanded ) and Astro.