I recall some discussions a while ago, that was about that concepts was just an artificial thing, and that girl groups don't need them since boy groups don't have them either.
This sounded wrong, but since I haven't watched tons of boy group MV's, I couldn't pinpoint exactly where it felt wrong.
But I've watched a lot more bg MV's recently, and I'm starting to see some recurring concepts - or call them themes or trends, if you want - just like girl groups often have recognisable concepts.
Of course, there's the badass/swag concept, the bad girl/bad boy vibe that you can find with both boy groups as girl groups.
But there's some others too, like the 'hype' song and the 'smooth' (flower boy) type of song.
Especially the 'hype' concept, that's a mix of high energy + agressiveness, is something that's a boy group thing.
So, what do you think? Are there distinctive common themes, trends and concepts you've discovered when you recall the boy group MV's you've seen?