I asked Chatgpt, why JYP GG are flopping ?

Itzy didn’t necessarily flop, but they lost some of the momentum they had early in their career. Here are a few key reasons why their popularity and impact have declined compared to other fourth-gen groups like NewJeans, IVE, and Aespa:

1. Concept Fatigue & Lack of Evolution

• Itzy debuted with a strong "teen crush" concept, emphasizing confidence and self-love (e.g., "Dalla Dalla," "ICY," "Wannabe"). However, their songs started feeling repetitive, and fans wanted more musical and conceptual growth.

• While groups like Aespa and NewJeans introduced fresh and innovative styles, Itzy stuck with their original formula for too long before experimenting with more mature sounds.

2. Inconsistent Music & Mixed Reception

• Their later releases, such as Mafia in the Morning, Sneakers, and Cake, had mixed responses. Some fans found them catchy, but others thought they were either too experimental (Mafia in the Morning) or too simplistic (Sneakers).

• JYP’s production choices became a problem. While Twice successfully transitioned from cute to mature concepts, Itzy's transition felt less organic.

3. Losing the "Top 4th Gen Girl Group" Battle

• In their early years (2019–2021), Itzy was leading the 4th-gen girl group race. However, in 2021–2022, groups like IVE, NewJeans, and Aespa entered the scene with strong branding, fresh sounds, and global appeal.

• IVE dominated charts with ELEVEN and LOVE DIVE, NewJeans introduced a fresh Y2K-inspired aesthetic, and Aespa brought a futuristic concept with strong vocals. Itzy struggled to maintain their position against these newer, trendier groups.

4. Weak U.S. Expansion Strategy

• JYP focused on pushing Itzy into the U.S. market, but their Western promotions weren’t as strong or well-received as Blackpink's or NewJeans'.

• Their English album Checkmate didn’t make a significant impact, and their U.S. promotions felt rushed and uncoordinated.

5. Lack of Viral Hits & Longevity on Charts

• Groups like NewJeans (Hype Boy, OMG, Super Shy) and IVE (Love Dive, I Am) have had multiple long-charting songs that became cultural moments.

• Itzy, despite having successful debuts, hasn't had a viral song in recent years. Their songs chart decently but don’t have the same long-term impact.

6. JYP’s Poor Management & Prioritization of NMIXX

• JYP Entertainment introduced NMIXX, a new girl group, in 2022, which might have split resources and attention away from Itzy.

• Unlike Twice, which was well-supported even as JYP debuted Itzy, the company didn’t seem to handle Itzy’s transition as smoothly.

Conclusion: Not a Complete Flop, But a Decline

Itzy is still successful, especially internationally, and they have a loyal fanbase. However, compared to their early dominance, they’ve struggled to keep up with the competition due to a lack of musical evolution, weaker chart performance, and being overshadowed by newer groups.

To bounce back, Itzy might need:

✅ A fresh and well-received musical direction

✅ A viral hit or a reinvention of their concept

✅ Stronger global promotions (not just in the U.S.)

They’re not finished, but they definitely need a revamp to stay relevant in the current K-pop landscape.

Twice isn’t completely flopping, but their dominance in K-pop has significantly declined compared to their peak from 2016 to 2020. Here’s why:

1. The Shift in K-pop Trends & Market Competition

• Twice debuted in 2015, and their signature bright, bubbly, and cute concept made them the #1 girl group of the 3rd generation.

• However, K-pop trends have shifted towards more minimalistic, R&B-influenced, and girl-crush concepts, with groups like NewJeans, IVE, and Aespa dominating the current landscape.

• While Twice transitioned into a more mature sound (Feel Special, Fancy, Alcohol-Free), newer groups have captured more attention with fresh, innovative concepts.

2. Weaker Domestic Performance & Charting Decline

• Twice's songs no longer dominate Korean charts like they used to.

• Recent releases like "Set Me Free" and "Moonlight Sunrise" didn’t have the same longevity as "Cheer Up", "TT", or "Fancy."

• Groups like IVE, NewJeans, and Le Sserafim have had massive hits that stayed on the charts for months, while Twice’s newer songs drop off quickly.

3. Shift in JYP’s Priorities

• JYP Entertainment has been focusing more on NMIXX and Itzy instead of giving Twice the same level of promotions as before.

• While Twice still has strong album sales, JYP isn’t pushing them as aggressively in Korea as they once did.

4. U.S. Expansion & Western Focus

• Twice has been shifting their focus towards the U.S. market, signing with Republic Records and releasing more English songs (The Feels, Moonlight Sunrise).

• While this has helped them grow their Western fanbase, it has led to less impact in Korea, where K-pop’s core audience is.

5. Aging Fandom & Decline in Hype

• Twice has been active for almost 9 years. Their original fanbase has grown older, and many casual listeners have moved on to newer groups.

• Unlike groups like Blackpink (who have fewer comebacks and maintain a sense of exclusivity), Twice releases music frequently, which reduces the hype and demand.

• Younger audiences are more drawn to 4th-gen groups like NewJeans, IVE, and Aespa, who bring fresh sounds and aesthetics.

6. Lack of Viral Moments

• Twice used to have huge viral moments (e.g., the "TT" dance, "Cheer Up"’s "shy shy shy" trend).

• Nowadays, NewJeans’ "Hype Boy", IVE’s "Love Dive", and Le Sserafim’s "Eve, Psyche & The Bluebeard’s Wife" are dominating TikTok and social media, leaving Twice behind.

• In the current era of short-form content and virality, Twice’s songs don’t generate the same level of buzz.

Is Twice Actually Flopping?

🔸 No, they’re not a complete flop – they still sell albums well, sell out stadium tours, and are growing in the Western market.

🔸 But yes, they’ve lost dominance in Korea, where groups like NewJeans, IVE, and Le Sserafim are taking over.

How Can Twice Regain Their Impact?

✅ A new viral song – something fresh that resonates with younger audiences.

✅ Better Korean promotions – they need a hit that dominates the charts again.

✅ A fresh image & branding update – a sound that fits the current K-pop landscape while maintaining their identity.

Twice isn’t irrelevant, but they’re no longer the "IT" group of K-pop like they were from 2016-2020. They’re now in the phase of maintaining longevity rather than leading the new generation.

Why is NMIXX Flopping?

NMIXX had a lot of hype before debuting, being JYP’s first girl group after ITZY. However, they haven’t lived up to expectations and have struggled to gain the same level of success as their competitors like NewJeans, IVE, and Le Sserafim. Here’s why:

1. JYP’s "MIXX POP" Concept Was a Disaster

• NMIXX debuted with a confusing genre-mixing concept called MIXX POP (blending multiple genres in one song).

• Songs like "O.O" and "DICE" had sudden beat switches that made them hard to listen to for casual fans.

• Instead of going for a catchy and easy-to-follow debut like ELEVEN (IVE) or Attention (NewJeans), JYP forced an experimental sound that didn’t click with audiences.

🔴 Result: The general public didn’t connect with their music, and their debut felt messy and unapproachable.

2. Weak Branding & No Clear Identity

• Groups like NewJeans have a fresh Y2K-inspired concept, IVE has a confident, luxurious image, and Le Sserafim has a strong, empowering brand.

• NMIXX doesn’t have a clear concept—JYP tried to mix everything instead of giving them a unique identity.

• Their outfits, music videos, and stage presence don’t have a strong "signature look" that makes them stand out.

🔴 Result: They feel like a generic girl group rather than a trendsetting one.

3. JYP’s Poor Song Choices & Production

• After O.O flopped, JYP had a chance to recover with a better comeback. Instead, they released "DICE", another MIXX POP track that had the same confusing structure.

• By the time "Love Me Like This" (a more normal song) came out, people had already lost interest.

• Their B-sides are often stronger than their title tracks, which means JYP is choosing the wrong songs to promote.

🔴 Result: Even when they release a good song, people have already moved on to other groups.

4. Bad Timing & Tough Competition

• NMIXX debuted in early 2022, the same time as IVE, Le Sserafim, and NewJeans, who immediately dominated the charts.

• IVE came out with ELEVEN → instant hit

• Le Sserafim came out with FEARLESS → trendy and fresh

• NewJeans dropped Attention → global sensation

• Meanwhile, NMIXX’s "O.O" was considered one of the worst K-pop debuts.

🔴 Result: They got overshadowed instantly, and they never fully recovered.

5. No Viral Hit, No Cultural Impact

• Almost every successful group has at least one viral moment:

  • IVE → "Love Dive" (TikTok sensation)

  • NewJeans → "Hype Boy" (viral dance challenge)

  • Le Sserafim → "Eve, Psyche & The Bluebeard’s Wife" (trendy and stylish)

• NMIXX has no viral moment. No hit song, no trending dance challenge, nothing that catches public attention.

🔴 Result: They struggle to stay relevant because nothing about them "sticks" in pop culture.

6. Member Loss (Jinni Leaving Hurt Them)

• Jinni, one of the most popular members, suddenly left the group in December 2022.

• This shocked fans and made many people lose interest in the group.

• Losing a key member so early damaged their momentum.

🔴 Result: Fan morale dropped, and their group dynamic changed.

7. JYP's Mismanagement & Lack of Promotion

• JYP failed to properly market NMIXX compared to ITZY or TWICE.

• They didn’t push them on variety shows or create enough memorable content to make them feel approachable to fans.

• Their album releases are weak, and they don’t have strong storytelling like other groups.

🔴 Result: They don’t feel as connected to the audience as other 4th-gen groups.

Conclusion: Can NMIXX Recover?

✅ Yes, but they need major changes.

What they need to do:

• Drop MIXX POP and focus on a more cohesive, catchy sound.

• Establish a clear identity and branding.

• Release a viral song with an easy-to-follow hook and dance.

• Push stronger marketing and social media presence.

Right now, NMIXX isn’t a lost cause, but they are far from the top 4th-gen girl groups. They have talented members and potential, but unless JYP fixes their strategy, they will continue to struggle.