[instiz] THEY SAY THAT K-POP IS GRADUALLY BECOMING SOME "WTF" THING

I can't comment on the situation of k-fans, but kpop is still alive internationally. If anything, it is noticable how much movie tracks and series use kpop songs. My mother even bopped to kpop songs yesterday while watching Despicable me 4, I found it a little funny how easy to like some of the kpop songs if you don't know it's kpop and don't have the preconception that it must be cringe to like them. But it is a fact that the fame of Bts and Bp is not easily reachable by others, kpop still seems to be subculture for most. Some kpop groups tried to tour internationally without having an audience, that was a bad decision. Some groups and idols don't go far enough to tour *cough Central-Eastern-Europe cough* even though they have the popularity and audience. But kpop is both small and big, I don't think one can speak generally on it's popularity, I only can speak on it regarding this or that groups. Companies do make the mistake of think about this like the success or failure of the whole industry, but IMO it's just not working like that.

Kpop are still popular in my country. Mostly HYBE artist tho. During BTS and BP hiatus, kpop definitely was less talked about but its still popular internationally.

like I said on the other sites, Kpop declining in Korea is natural because of low birth and companies keeps on debuting new groups. So late 4th & new gen debutants will find it very hard to gaining national popularity. Which means they need to look at other market to expand because Koreans usually only stanning 1 group and with their populations keeps declining its very hard to replicating the popularity of their seniors (who's gonna be their fans?)

Japan: their have their own market and it's big + they got low birth problem + 312432 companies already debuting japanese members so the effect it's already dispersing

US: the have their own market and it's the biggest market

China: THAAD and cultural clash with Koreans

which means the only one big market left is SEA in particular Indonesia, Philippines and Thailand (based on the statistics), so the answer should be debuting members from either these 3 countries to expand the fanbase. YG already knew about this and SM is taking notes with debuting Indonesian member

It is true that kpop isn't popular among the gp anymore. But this doesn't mean kpop groups don't have big fandoms.

technically there are also less young people to be fans in the first place!!!

A market survey conducted overseas said that K-pop already peaked in 2023 and now it's only going to go downhill

Well yes

Quote from killthisfenty

A market survey conducted overseas said that K-pop already peaked in 2023 and now it's only going to go downhill

Well yes

What even happened in 2023 again ?

Quote from bartkun

it's like people get older lose interest in it

their fav group disband, fall out of charts in Korea or something like that

Based on my participation on Idol Champ, older fans are very loyal (I don't consider "loyalty" to be a 100% positive trait btw. So much "loyalty" exhibited in public and online nowadays is toxic in the name of "support" of whoever supporters follow. Not just in kpop. For example: Politics.)

Some acts on IC's monthly chart right now: 2AM, god, FTISLAND, 2PM, EXO, SuJu, SNSD, SHINee, BTOB.

Too many groups got wealthy off the kpop boom during 2nd and 3rd gen and now don't have to disband even after leaving their label because they can afford to invest in themselves. Their fans grow older and usually get a bigger income with age. Older groups' fans have more money behind them. I mean, a rookie solo artist with 20 years of idol experience won Music Bank earlier this year.

Another issue is oversaturation. Oversaturation somehow causes people to start ignoring.

Quote from Water_oWl

What even happened in 2023 again ?

NewGenes released OMG and Super Shy.

Fifty fifty released Cupid.

kpop has always been niche in Korea, and always will be.