NMIXX is like RV without the hit music
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And without the good music too
Cuz there's tons of good songs which never become hit
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Not so sure if it's a lack of charisma for RV, since RV's members like Irene and Joy and Seulgi often ranked as high and in some cases even higher than BP and especially TWICE members in SK popularity listings in those 3rd gen years. Especially Irene.
I think it's more a matter of promotion and strategic choices that caused RV to fall behind BP and TWICE more than they needed to: SM just wasn't as effective, strong and impactful in their promotion and branding of RV as JYP and YG Entertainment were. SM often ignored opportunities that could've lifted RV up where as JYP and YG utilised their resources smarter and better. Additionally, SM's conscious choice to have RV have a concept path duality, Red vs Velvet, might have been more entertaining for fans, it also put up a higher threshold for other music fans.
NMIXXX seems to have a sortlike issue: yes, hit songs are absolutely important. But I also get the feeling that NMIXXX isn't promoted and hyped as smartly and strongly as some other girl groups are. Thinking about this, it almost seems like JYP have been flailing and failing with the management and promotion of their newer girl groups, both ITZY and NMIXXX.
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Not so sure if it's a lack of charisma for RV, since RV's members like Irene and Joy and Seulgi often ranked as high and in some cases even higher than BP and especially TWICE members in SK popularity listings in those 3rd gen years. Especially Irene.
I think it's more a matter of promotion and strategic choices that caused RV to fall behind BP and TWICE more than they needed to: SM just wasn't as effective, strong and impactful in their promotion and branding of RV as JYP and YG Entertainment were. SM often ignored opportunities that could've lifted RV up where as JYP and YG utilised their resources smarter and better. Additionally, SM's conscious choice to have RV have a concept path duality, Red vs Velvet, might have been more entertaining for fans, it also put up a higher threshold for other music fans.
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Even without promo RV has always been behind both groups because they had a small fanbase. I’m sorry but saying JYP/YG promoted BP & Twice correctly is hilarious to me.
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Is Red Velvet without Yeri.
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She shouldn't be.
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I'm in denial that NMIXX is doing so poorly because of "O.O." I can admit that their music just doesn't seem to be the taste of the general public*** though.
Red Velvet, while not really at the level of Blackpink or Twice (at least in terms of sales), were still a top group, so I don't think it's a fair comparison. The issue is that JYPE is now doing relatively poorly with ITZY and NMIXX. They need to figure out what's going on there because it doesn't look like it's an NMIXX issue but a JYPE issue.
Any insight as to how their boy groups are doing?
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I like Nmixx's music. it's not for everyone and that's ok. Typically the most popular stuff is trash anyway. if we follow the logic that streams = good music than Drake is the best rapper ever and Tswift is the best pop musician to ever exist which would be depressing if true.
people who use streaming numbers as some sort of personal win bc their group is doing well and that somehow translates to them are sad af.
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