There I said it. I have seen many people saying that the reason why Twice started solo promos so late is because JYPE didn't want to create another Suzy but Twice members can never be Suzy, no one can. Nobody has the same star factor as her and frankly speaking it's not easy to be become a household name like Suzy in Korea. I genuinely thought Nayeon had a chance after Pop but seeing the flop ABCD is I guess no Twice member is matching Suzy's relevance in Korea or abroad any time soon.
Twice started solo promos late cuz JYPE wanted to keep the group name stronger than their individual brands and their plan worked