The song is genious. Can't you hear it? (G)-IDLE is cricticizing the sexist culture that infantalizes grown women. Korean man always say they want a pure and innocent women to marry, therefore to clean the house, cook and then have sex with such figures.
So they release a track that has a child like melody singing exactly about what I wrote earlier. Soyeon is a freaking genious, she just approched such sensitive matter in South Korea (anything feminism related) in the most inteligent way. Watch the music video! They don't even move their mouths along the lyrics because women aren't supposed to say much, only act cute, quiet and even cover their mouths when they smile.
If you watched Single's Inferno you'll see how thats one of the most described ideal types: a woman that is quiet, calm, pure and innocent. Like a well behaved child!
Oh, and another thing I'd like to point out: music doesn't always have to be serious. It can be fun!
Wife is on purpose fun! The entire release (MV + muisc) is a entire critic about something that should be discussed more. South Korea would end their career for explicit feminist lyrics because they are just not ready yet to talk about it so openly and that is how much Wife is smart.
(G)-Idle has been doing this since TOMBOY. Wake up, people.
And when it comes to the song itself, I will quote myself:
Just because you don't like something doesn't means it's bad. It's just not your cup of tea and that's alright. Altough you don't like it, it's a very well produced song, smart verses, very catchy and brings discomfort, which is supposed to. Critics bother people, you know. I can see how it can sound annoying and I believe that's the point as well. It puts the listeners to think about it.