What privilege you would choose for your faves? 51
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Hybe massive spotify playlisting for Newjeans (43) 84%
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YGE massive youtube ads views for Babymonster (8) 16%
This is it folks, the battle between the two most privileged rookie kpop groups that have ever existed, newjeans and babymonster and their companies different approach to boost their newest groups popularity.
After almost 2 months seems like YGE has finally ended their massive youtube ads campaign for babymonster, they got that MV to 200M of views faster than most groups not named bts and blackpink did before their 2018 music videos, and they maintained those ads for 2 months when most companies stop theirs after 2 or 3 weeks because is very expensive.
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Babymonster with ads
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Babymonster with no ads 3 days later
In the other hand we have hybe who has been giving newjeans massive spotify playlisting since their debut song, with super shy they got it on today's top hits since july 2023, 6 entire months on spotify biggest playlist that only bts, blackpink, fifty fifty and newjeans between ALL kpop groups. Unlike youtube ads that anybody with money can access, the shady spotify playlisting is not a matter of just money but contacts, not any company can sneak a group into spotify biggest playlists like hybe did, but with the company smart moves they got people like scooter braun who is a self confessed specialist in the matter.
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Almost 7 months and hybe is still going on? Insane
So given the option to choose one of the two for your faves what will you pick? Do you prefer your faves having the privilege of all the playlisting hybe gives newjeans or all the views from ads yg gives babymonster?
Personally I find hybe approach plainly better, spotify has more weight on way more charts than youtube and it seems is cheaper, not even yg with all blackpink touring money could surpass 2 months of ads while hybe comfortably have given each newjeans single months and months of playlisting without a sweat... or maybe hybe with all that bts money can spend way more than yg, who knows.