The Fifty Fifty crisis probably made Min Heejin to reassess the situation, and it even has an anti-cupid song in its new album.
IT has made a transition to appeal to the world, and with 2 native speakers of English (albeit with Australian accents, which jennifer Huh of LeSserafim made fun of), it has largely shed 250 and is aiming for the world.
With the likely transformation of BlackPink to become something different from what we know now, NewJeans will probably have no opponents now. Min Heejin was wise enough to make Lee Jieun, the ex owner of Edam Entertainment who menaced so many acts including aespa and Ive, to not f*ck around when NewJeans is in town.
The only question remaining is whether NJ will be able to check BTS when the latter returns in 2025 , or more likely, 2026.
I have always been critical about BTS' return. It would be more whimper than bang, since tastes do move on and the ethos in 2026 would be vastly different from what we have now given the world is heading towards more instability.
Plus, BTS' miligary experience will not be helpful. If anything they will be more 'serious' and no longer have the youthful image, and the people who are 30 or older in most countries are not their targets.
NewJeans does have a member who does not look like an Asian, which opens more doors, and with the change strategy she and PhamNgocHan would lead their dash to the world. I don't know whether they can fill a stadium in korea, but they will probably do so at least in Australia.
3 years is a long time and I do think that Min Heejin would gain more power in the Hybe organization and will probably lead NJ to a fight against BTS in 2026, since if she wins she will effectively get to control Hybe.
Fifty Fifty almost ended NewJeans and everyone in the 4th Gen, but now it is irrelevant at least in Korea (I am not that negative about its final fate, but it will cease to matter in Korea at least) a huge fight between NJ and BTS is now not avoidable given JK had challenged NJ but failed to defeat it.
