I don't understand why SM doesn't promote Red Velvet in US

This always confuses me because bad boy eng version is the best english kpop song I've heard. SM really missed an opportunity to promote that song because if a western artist like ariana grande had released it it would've been a hit.

Cost

It's less costly taking them to Japan to earn a little extra than doing it in America, where even NCT/SuperM struggled with huge fandoms in comparison to RV's.

Compared to BP and Twice, their western fan engagement isn't as high, so they don't predict a big uptick promoting in America.

RV is the sm group with most casual listeners in uS

With a little effort SM can turn them into actual fans.

Hopefully SM this year will have its eyes more open

Quote from godkingteshub

Cost

It's less costly taking them to Japan to earn a little extra than doing it in America, where even NCT/SuperM struggled with huge fandoms in comparison to RV's.

Compared to BP and Twice, their western fan engagement isn't as high, so they don't predict a big uptick promoting in America.

Nct and SuperM struggled? That is not true.

They are 1 of 2 SM groups with 20+ years of American music legacy crocheted into their group’s DNA. It makes sense.

Unfortunately, they aren’t seen as enough of a priority for SM to execute on this..SM is just “slow” too. They don’t realize Red Velv has more than enough catalog songs to make several gp impressive live performance medleys out of to pull ears.

They are THE group to perform on The Tonight Show with Jimmy Fallon and The Roots backing them up in a live performance medley. I can def. hear Black Thought drop bars on the beginning of “Beg For Me”.

Because they're really, really dumb. SM should've been promoting them in the US at least since Bad Boy. Instead they did nothing to promote that song or the ones after, despite two of them having English versions, and gave them a half-assed US tour in the tiniest of venues. They supposedly have an upcoming world tour this year, but I don't expect much to change. The appeal is there, more than for most girl groups, but they have no backing.

If TWICE or BP were in SME, those groups would struggle to get Concerts too :P

Because SM believe they will flop.

exactly. they are the only sm act who has the biggest potential in the us.

Ifans just don’t understand business. A few songs from their velvet catalog won’t automatically make the group a runaway success in America. Looking at the group holistically, they don’t have the marketability or “swag” of a BPink. The members are very reserved, sometimes noticeably anxious. If some random Americans go deeper into their discography they’ll find more Rookies, Zimzalabims, Umpah Umpahs, Power Ups than they would be comfortable with. Wendy has also said offensive things about Black people TWICE and never apologized.

Most people checking out their music casually are still kpop fans, yet Twice, BPink, or even Loona tug more at their stan heart than RV, so they never became more than just casual listeners.

RV has a lot of good things going for them. It’s just that their overall build is not suited for the type of American advancement y’all are dreaming up for them.

Both exo and rv have the best music to make it in the west but Sm decided to push nct and Aespa

Yall are literally making these threads in response to Twice's success in the US, yall never cared otherwise...

Quote from Dreamer95

Yall are literally making these threads in response to Twice's success in the US, yall never cared otherwise...

RV ‘promoted’ in America before Twice.

Fans have been baffled with SM's lack or clumsily ineffective way of promoting Red Velvet internationally incl the West ever since the truly great Bad Boy (of which their English version had even better, stronger lyrics than the Korean version).

They could have done so much more and better with their promoting RV beyond South Korea: the R&B sound, their amazing live vocals, megahit potential songs like Bad Boy, Psycho etc.

But what those fans and other people forget is that SM are and have always been the worst/weakest/weirdest of the Big 3, now the Big 4, when it comes to promoting their groups, esp internationally. SM have a long history that showcase this weak spot and ineffectiveness in promoting and brand/image building: those odd fixed 'Genie' ads that were embedded in their groups' MV's unremovable even long after Genie became competition. Being 1 of the last K-pop companies that added subtitles to their groups' MV's. Allowing fake news hate campaigners to ruin their artists' reputations for years, starting even before their debuts. The lack of any substantial or meaningful promotional push with songs that had the potential to become so much bigger, like Bad Boy and Psycho. The notoriously weak, slow starting debuts of ALL SM groups, ever since 2nd gen, and this for 1 of the top companies since the start of K-pop.

Whatever SM's other strengths are, promotion and image/brand building isn't 1 of those, and the examples are legion.

Which is a shame, because Red Velvet had the potential and opportunities to get a lot bigger, that SM unfortunately didn't cultivate.

Same with some of SM's other groups btw, but since this thread is about RV, they're the focus example here.