The big4 are going to be the death of k-pop

I mean the use of the whole generation records thing is because of how dominant BTS is...at least that's what I assumed. It makes sense...I mean most of these 4th gen "records" are meaningless but it's fun. Some of the "achievements" I see floating around are pretty ridiculous tho lol.

Yes they'll be the death of kpop as we know it now . They create even more saturation in a very saturated market there's either going to be a market crash, or the public is going to get bored and turn to very different niche groups. I think the growth of dreamcatcher in recent years is no accident in an increasingly saturated market.

From a purely artistic point of view, kpop is already dying, the number of western producers is increasing more and more, especially among the most popular groups.

It’s sad for non big4 groups they’re losing hype rn & will probably never bounce back.

the reasons than we need support ive and gidle add other nugu group for growing up...

The hybe stans re so dramatic and arrogant esp bunnies..

I'm pretty sure the 4th gen thing was invented to make NCT seem less popular so I would rather just abolish them all together

Quote from dryheat

.I mean most of these 4th gen "records" are meaningles

If you look deeper into this all kpop achievements are pretty much meaningless... that is if you don't live through your faves success.

I was talking about It exactly yesterday. With the Big4 debutting 10 groups per year, we won't notice any shift in the generation cause all of them are destined to success with a few years in between the debuts. On top of that, there will have barely any room for smaller groups to grow and give the mainstream more diversity.

Quote from nana18

Now that the big companies are debuting new groups every two years or so the whole generation thing is going to be a form of the past

But wasn't this always a thing? Big 3 in the past always debut few groups in each generation. I guess that's something big 4 will continue doing.

Remember for YEARS the big game companies kept saying "no one wants a single player game" - no one wants 'this, that or other'

Then God of war comes out and holy shit did it explode with EVERYTHING the people wanted but the big companies were too blind to see?

I feel the same thing here, "No one wants old style kpop we need to westernize" but the moment one of the big 4 changes the conversation to old school kpop I got a feeling there will be a resurgence.

It just feels like groups are more disposable now than ever, take for example groups like skz, NCT or RV that took some time to take off, companies have to take time for that to happen and not drop them the minute they don't do well. Now u may debut straight to the top but if u don't keep up and fall off the answer to that is just debuting some new group to make for it

Quote from Minazuki

On top of that, there will have barely any room for smaller groups to grow and give the mainstream more diversity.

The main problem of "smaller groups" are people which gives them no chance rather and who rushes on the groups of the BIG4 permanently. Whether the market is saturated or not makes no difference. On the contrary, even a very saturated market can give them more opportunity. When the rock music market became saturated it was the niche bands that survived.

The way I see it,generations were never defined by a specific time frame,but rather by achievements and growth waves k-pop achieves as a whole

1st gen was obviouly marked by the birth of the genre

2nd gen started with k-pop's first taste of international fame thanks to the initial rise of social media

3rd gen and 4th gen were marked with each increase in k-pop's sales and popularity

A new generation isn't something that can be so easily defined on the spot.These things take some time to crystallize.

They are the alpha and omega, the birth and death, the beginning and end, the genesis and apocalypse of K-pop.