do you guys consider HYBE as a one big family like SM ?

Yep but some are closer than others. They definitely aren't promoted like the SM Family thing is. I don't know who decided that it would be a good idea to profit off of big collaborative projects between contractors within companies...

But it's pretty damn good.

nope
it all about business
because the way they kick out Garam
and not look like she not even exist after that scandal

key (shinee) recently said that the company isnt a family, its a business partner.

I don't consider any place of employment a "family."

the closest thing you get to idols knowing each other is jype due to training all under 1 company

so all the 4th gens know each other, but the senority thing in korea really fucks up relationships too

As you said, they are under different companies and didn't train together so no. For SM i feel like 2nd gen groups were actually close with each other but i'm not sure about the other gens

Quote from dummi

you talk like SM is actually a family and they're all close. Aespa recently talked about how they didn't sit down and get to know RV until their collab song. So if we're using that as the metric, then sure

I feel like you forget how SM acts like fx doesnt exist. Its business for all these companies

that why I say business
I didnt say SM also a family
it just marketing statement

Nah, the whole “family” agenda is bullshit. It’s a business strategy, the company wants to retain fan interest in multiple revenue sources by promoting this “family” image so fans are more likely to stan and most importantly spend/stream their other artists.

It’s all about money at the end of the day, some groups have a family dynamic but this doesn’t apply to the company as a whole.

Golden Child is not considered as a part of SM-family even when their company's parent company is SM then why are we looking for parallels because Ador, Belift etc are more like subsidiaries of Hybe.

When seen in this respect, Hybe "family" is stronger than SM "family" as I have never see any NCT member interacting with Golden Child member but we have already seen NewJeans, Seventeen, En- etc interact with each other (Probably because they share the same building).

Edit: I also agree with the above users. This "family" thing is more of a marketing strategy than anything else.

No, HYBE is still too new. Beomgyu said somewhere that the Game Caterers shoot was the first time TXT had met most of the other groups. Sure it's pretty similar with the other groups.

With the senior/junior culture, I feel like the only way they really become friends is to grow up together for a while as trainees.

awkward even when SM idols don't think of SM as family

Even SM CEO reposted the meme from Key saying SM is just a business partner on his personal ig.

That should clear things up

No?

It's only a company, some groups members might be friends and others only co-workers. Like in any company.

That family stuff sounds like a cult to me.

no. seventeen is still under pledis not hybe in my head.

They did do that camping show as one family.

naur.