Hybe (Bighit) and SM explore lore/storylines in two completely different ways

  • The biggest difference between both companies is that HYBE/BigHit explore their storyline in a more metaphorical way, making analogies and using its concept to make the music more visually appealing. They talk about human feelings using fantasy (TXT-ENHYPEN/-GFRIEND/MAGO/APPLE) to make it more eyecatching. While SM with Aespa talks about something more specific and related to a unique universe. Bighit goes for a more emotional direction (mostly based on coming of age concepts) while SM seems to go for a more fictional one (Aespa and the whole Kwangya universe, EXO having superpowers, NCT having something related to Matrix, SUPERM having superhero influence).



    The first thing they said about the Girl group it's that is a coming of age concept, which it's the same thing as Enhypen and TXT do. That means that their songs aren't going to be fully related to their storyline like Aespa does but they are going to use the magic thing as a metaphor to talk about real feelings.


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    SM:

    EDIT - THANK YOU FOR THE NEW INFORMATION:


    EXO has an individual storyline that is something related to having superpowers and it is still being used in their music (Exo storyline is not talked in chronological order because time is disordered. Everything we are seeing is probably from their memories) as many EXO-L explained to me. NCT has a concept related to MATRIX and as was said by an NCTZEN it's still current on their music. I do not have information about external content (outside of music) focused on their lore aside from VCRs.


    EXO by sveznalica


    Their debut MV immediately explained their concept and some of their debut songs were connected to it.

    Tree of life is canon (lol) and is included in their MV and their choreography.



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    Main point of exo is that they came from EXO planet and that they have to protect tree of life from red force. Each member has their own power which they are trying to protect from Red Force. Red Force wants their power because they need it to destroy Tree of life. EXO probably ended up in parallel universe after their spaceship crashed. We need new cb to be 100% right.


    For example their pre debut song what is love shows in MV how exo members have met on new planet. History MV and lyrics shows how they will again get together and etc. And through every new cb their storyline is more and more expained. For example in lucky one they were captured by Red Force and they experimented on exo and they made exo doppelgangers ala X-EXO shown in Obsession era. Through Overdose they are shown that they want to escape from Maze, in Love Shot they don't know which member is real exo and which one is doppelganger, in Obsession, Monster and Power they are fighting against Red Force that's why in some exo songs you hear robotic sounds (because some og exo members lost agains X-EXO). VCR and concerts are extremely important part for exo concepts because all EXO tours are called EXO Planets and through their concerts they are basically telling us their story, because EXO Planet is exo home.





    Aespa, debuted in 2019, it's the group by SM which storyline is more clear, introducing new vocabulary and exploring their narrative in their title tracks. Aespa really tells you a story through the music (at least their title tracks). Oh... but Kwangya existed since earlys 2000s. I'm not saying this is a lie, because I really don't know that much about SM, but what WE know it's that SM never really explored or explained that universe with details. Since Aespa debut SM is going into a new direction introducing elements in other groups (like NCT) to relate them to a universe that is connected. It looks like science fiction.


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    AESPA/NCT/EXO

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    BIGHIT/HYBE

    BTS debuted in 2013 and as time went by one of the things that always set them apart was their storyline. Stans from other companies frequently made jokes about that fact, downplaying and criticizing Bighit for exploring and extending their music. Outside of music what do BTS have to explore their storyline? Apart from what it's hinted in their lyrics and whole segments on music videos and comeback trailers, they have:





    WEBTOON (2019)

    Save_Me_%28webtoon%29_poster.jpg


    GAME (2019)

    BTS-GAME--1024x576.jpg


    DRAMA

    BTSDrama2.jpg


    The Smeraldo books (2019)


    The Smeraldo is a fictional flower that only exists in the Bangtan Universe (which is why it happens to translate into the name of one of BTS' songs). The flower was discovered on June 12, 2013 — the same day BTS debuted. The Smeraldo has popped up in the boys' Love Yourself Highlight Reel as well as right on their Twitter account.


    As fictional as the Smeraldo flower is, it's worth wondering if BigHit could be hinting at the release of very real books set in the Bangtan Universe based on this new development. After all, they did say they'd "deliver the truth through the books made by Smeraldo Books."


    Since the initial announcement, Smeraldo Books has been sharing messages and videos from each of the boys' characters on a daily basis. They're all very mysterious and seem to be excerpts from the HYYH notes found in the Love Yourself albums. But perhaps these particular excerpts hint at where the Bangtan Universe is heading (and, perhaps, the concept of BTS' next comeback).


    SMERALDO BOOKS (@Smeraldo_Books) | Twitter


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    TXT always had a storyline attached to their narrative, but differently from BTS they go to a more fantasy-wise approach. Outside of their music, they have:


    BOOKS

    weverse-shop-txt-pop-up-book-the-tale-of-the-magic-island-the-star-seekers-28605815750736_1200x.jpg?v=1628485064


    ANIME

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    And short films to explore their storyline, since its debut.


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    HYBE NEW GIRL GROUP (PLUS GLOBAL AUDITION - 2019)


    Since they were announced in 2019 there are rumors that they would have a magical concept, because of the aesthetic of the audition's banners and videos.


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    Like this thread from February explore:


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    ENHYPEN - VAMPIRES


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    GFRIEND - WITCHES


    images?q=tbn:ANd9GcS7yKgbbrwJW6on5iqqPYO-CHtA-eqoaQO5uQ&usqp=CAU

  • These storylines aren't planned over night. It's purely coincidence. And people are really fighting over lores now? I-


    Since Aespa debut SM is going into a new direction introducing elements in other groups (like NCT) to relate them to a universe that is connected.

    NCT has a lore and they're more likely the ones that introduced the whole SMCU crap back in 2016, albeit not as obvious as aespa. I believe SM's lores are more up to fans' own interpretation. You can find hints everywhere.


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  • EXO never dropped the concept at all, it shows up in the vast majority of their music videos. The only thing was their concept was limited to music videos/album art/choreo/concert vcrs and never actually crossed over into the lyrics of the songs (until DFTF agh).

    Maybe that's why it's hard to find references if you aren't really a fan. I just remembered they used superpowers in a more evident way in Obsession too (I didn't enjoy that song so I forgot about it). Well, I said correct me if I'm wrong, so thanks.



    I said correct me If I'm wrong so thanks for the new information. Like I said in the previous post you really need to be a fan to notice that. Aespa approach it's more direct and clear, they are really going full-on it.


    I just made the thread to show that they really go in different directions and that it was always something Bighit creative team explore, including external content.

  • The way this thread is barely getting attention lol. I agree that both companies do it very differently. Both aren't doing anything unique. No copying business.

    ◦•●◉✿ ᙭IᗩOTIᑎG ✿◉●•◦

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  • I just made the thread to show that they really go in different directions and that it was always something Bighit creative team explore, including external content.

    Are their lores connected somehow? I know TXT's lore has a name and now it seems like "Crimson Heart" will be the name for this new gg's lore. Each group seems to have their own universe unrelated to each other, meanwhile for SME groups everything is starting to fall under "SMCU".

  • I think the difference is SM are alot more upfront and obvious about their lore, many of their groups sing about KWANGYA, NU EVO, KOSMO, etc, etc and the imagery alot of their music videos(mainly aespa tho) obviously references the SMCU.


    Meanwhile HYBE isn't as obvious. Anyone who casually follows their groups wouldn't really be able to tell that there's some sort of lore.

  • Are their lores connected somehow? I know TXT's lore has a name and now it seems like "Crimson Heart" will be the name for this new gg's lore. Each group seems to have their own universe unrelated to each other, meanwhile for SME groups everything is starting to fall under "SMCU".


    No they're all connected, but like I said before, it isn't really as obvious.

  • Are their lores connected somehow? I know TXT's lore has a name and now it seems like "Crimson Heart" will be the name for this new gg's lore. Each group seems to have their own universe unrelated to each other, meanwhile for SME groups everything is starting to fall under "SMCU".


    They are connected. Bighit/Hybe universe has their magic island which appears on BTS, TXT, GFRIEND (When they moved to BH labels) MVs, and most recently on Enhypen's tamed dashed.


    This topic from Reddit (2019) talks about it:


    i dont like the bighit universe + "universes" in kpop
    the bangtan universe (BU) already has it's own set of problems with how contrived, convoluted, and downright confusing it's become, so why add...
    www.reddit.com

  • Idk much about other groups. But almost everything about TXT are related to their lore. In their introduction films, MVs, photoshoots, awards performance, even song lyrics and choreography. Honestly I'm amazed with company's creative teams to build these complicated stuffs.

    On a sunset evening, even in the night when the sky is dark, my heart is full of you《NOS》

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  • Many people are confusing aespa’s CAWMAN genre with just having Webtoons and video games merchandise. Many stories around the world have that and Bighit groups lores are not an exception. CAWMAN is something different. CAWMAN is the mixture of all of those things in one world (and also can be used to get merchandise webtoon series and video games as a bonus but the meaning behind it is not the same) because they’re touching the digital world subjects. Basically it’s the combination of both worlds. SMCU episode is the best example of having these different entities in one world. The avatars are born of people’ digital data and coming together with the real life people not just a drawn representation of a storyline with a webtoon but actual blend between the digital and real world where both come and go or blend together.


    Edited once, last by Yumeku ().

  • I think the difference is SM are alot more upfront and obvious about their lore, many of their groups sing about KWANGYA, NU EVO, KOSMO, etc, etc and the imagery alot of their music videos(mainly aespa tho) obviously references the SMCU.


    Meanwhile HYBE isn't as obvious. Anyone who casually follows their groups wouldn't really be able to tell that there's some sort of lore.

    Like I said in my post, it became more obvious since Aespa debut in 2020. Bighit storylines are metaphors for human feelings. Like Enhypen's vampire concept that it's about entering into a strange world since they became idols/vampires.

  • Tecnically NCT's music is about their lore as well.. it's just that their lore involves dreams so it's easy to not notice if you aren't a fan. Just like the references to Kwangya in EXO and NCT songs... if you don't already know what it's referencing, the lyrics work even if you understand it as "wilderness".


    The major difference with aespa is that they're not just a group with a concept like EXO, NCT, BTS, TXT, etc... they're a concept group. It's something you're more likely to see in a rock band doing. aespa is almost closer to something like Gorillaz or even something like the Love Live idol group.

  • EXO never dropped the concept at all, it shows up in the vast majority of their music videos. The only thing was their concept was limited to music videos/album art/choreo/concert vcrs and never actually crossed over into the lyrics of the songs (until DFTF agh).

    but sm drop exo so it doesn't matter anymore

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