Hybe is having creative block for their boy groups

i am not surprised as bg's selling point is "relatable", thats why they do this youth, angst, vulnerability, friendship concept, even outside hybe lots of groups do this, its very universal theme and seems like concept that sells

if not this then what concept would u recommend for hybe?

Quote from quarkie

I thought both TXT and Enhypen had interesting twists with the monster boys and the vampires. I was honestly disappointed when TXT's concept ended up being magic. The monster boys thing in Nap of a Star was so creative.

I think the biggest issue for me is that for a while there they were making almost all of their MVs and comeback content connected to their concept. I think it's fine to reference your concepts sort of like EXO always including nods to their powers even if the MV is about something totally different or BTS making subtle nods to their storyline with stuff like the pile of candy in Fake Love. You gotta balance it out better imo.

Actually nope. Their title track MV actually different with The Star Seekers story line with magic stuff which is only happened in Run Away MV.

The rest started CYSM, Blue Hour, 0X1, Loser Lover, GBGB aren't related to TSS. But it's more like the story of the phase of life from Crown=the pain during grow up. Run Away=create a bond and about friendship. CYSM=their friendship started broken. Blue hour=it's prequel before the chaos. 0X1 and LL=fall in love phase. GBGB=broken heart phase.

TSS story line with magical stuff has different MV:NOTS, magic island, eternally, Frost.

These are TSS MV for fans who got interest with their magical lore and webtoon. They're basically short fantasy movies.

But their title track MVs are so different. They're more realistic, and if you read the lyrics, some of them are so relatable to our daily life. Even tho I side eyeing GBGB jp version what kind of heartbreak which lead them into criminal

Quote from Bananapple

They can tried a lots of concept just like gg, even y2k concept like newjeans or something similar with Lesserafim did, or even the bright concept just like when txt debut. There's a lot to venture into.

Because it's already packed in the market is the reasons why no bg in 4th gen stand out different with the gg. Most of them bring the same things to the table, so nothing make people impressed.

See how even until last year people thought only girl crush concept works for gg to become really popular in this 4th gen but then Ive and Newjeans happen. The different ones will always stand out, that's why. Hybe is a big company, they can afford to be different and their groups will not flop.

First:lore and concept are different thing. What kind concept do you mean? See, you ignored my post.

If concept=musical wise, MV related. TXT always have different concept on each comeback. From Crown, Run Away, CYSM etc none of them look similar. The musical genre also different. According to their producer, each album related to something which happening at that time. From teenager's worries to covid theme. And that's their CONCEPT.

first of all fromis_9 was established in their concept before hybe so idk why you're accrediting their difference from newjeans and lsrf to hybe creatives. i think txt over all did go a very different route than bts. you are cherry picking certain aspects like mv plot points, but the concepts themselves and even the music is not 1 to 1 between the groups. now i do think enhypen overlap with txt some, but the truth is, bgs have a very small window of what will get them attention these days. there are no "cute" boy groups and youthful fun concepts often get overlooked. blue hour was one of txt's best songs and no one really cared much outside of the fandom, though they probably did see fandom growth that cb.

&team is new and probably needs time to grow into their own, but i think hybe is probably trying to make them similar enough to enhypen, who are already popular in jpn, so they will also see success there.

no one wants to stuck in refreshing concept when they're all 20's.

Quote from Bananapple

They can tried a lots of concept just like gg, even y2k concept like newjeans or something similar with Lesserafim did, or even the bright concept just like when txt debut. There's a lot to venture into.

Because it's already packed in the market is the reasons why no bg in 4th gen stand out different with the gg. Most of them bring the same things to the table, so nothing make people impressed.

See how even until last year people thought only girl crush concept works for gg to become really popular in this 4th gen but then Ive and Newjeans happen. The different ones will always stand out, that's why. Hybe is a big company, they can afford to be different and their groups will not flop.

Lesserafim concept is women empowerment, there's nothing like men empowerment so it wont work, y2k then its more like 90s western bgs, but people find that corny, tbh people find most concept by bgs corny so thats why we have much less variety for bgs.

Quote from Bananapple

And what that different with Bts? That's their first mistake, to make their mv revolves around their story line which again, similar to Bts. Their songs is good, but the acquisition behind, the visual and everything just like Bts used to do.

What's the similarity with BTS? You clearly don't read my post. Their lore is TSS, while their album main theme depends on what's happening, it's not always related to their lore. Please, reread my post, I already explain it extra long. Or my english might isn't good enough? It's not my first language.

Idk about enhypen and &Team, I won't talk about something idk about and look stupid. But i know very well about txt.

Because like the whole Kpop community, HYBE is trying to have the next BTS too.

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If nobody tried, you should not know what will work and what is not.

And that cherry picking is what they always do. They're all overlapping with each other a lot. As I said, their creative director mostly took from Bts and tried to change it to fits the group.

im not sure if that first sentence is for me or not, but people have tried? there were tons of different "styles" of bg in 2nd and 3rd gen and then most of the concepts converged into what we currently get from pretty much every bg still releasing music. like 99% of bgs are doing the same thing, mostly because it's what apparently sells to kpop stans.

and bts were not the first and only group to have story mvs or to have friendship in their mvs.... i mean, yes, it it obvious that hybe would do anything to recreate the moment that really blew bts, the i need u, the spring day. but again, i don't see much of bts when i look at txt or enhypen. the concepts are simply not the same. maybe some of the ideas are because nothing is original anymore. but similarity has never been a death sentence.

Quote from aclassyteaparty

im not sure if that first sentence is for me or not, but people have tried? there were tons of different "styles" of bg in 2nd and 3rd gen and then most of the concepts converged into what we currently get from pretty much every bg still releasing music. like 99% of bgs are doing the same thing, mostly because it's what apparently sells to kpop stans.

and bts were not the first and only group to have story mvs or to have friendship in their mvs.... i mean, yes, it it obvious that hybe would do anything to recreate the moment that really blew bts, the i need u, the spring day. but again, i don't see much of bts when i look at txt or enhypen. the concepts are simply not the same. maybe some of the ideas are because nothing is original anymore. but similarity has never been a death sentence.

Exo with their lore and super power stuff.