Is 2-2.5mil going to be the plateau for kpop sales?

I have said it multiple times, kpop album sales are becoming an economic bubble, once it burst, shit is going down

maybe, if in the future there are no bad worldwide event happening that could affecting both SK and global economy.

and I think the question is, when it will starts to declining/the bubble will bursting?

No I think 3M - 3.5M will be it for now

I don't see a group surpassing 4M this year or the next one

Perhaps in 2024 🤔

K-pop has room to grow especially in the West & china & beyond

5M sales will be a reality in the future

Quote from chilean-stan1

I have said it multiple times, kpop album sales are becoming an economic bubble, once it burst, shit is going down

lol people were saying that when Twice and Izone hit 500k, since the second i joined this forum actually . Sales will eventually plateau at some level but i highly doubt GG sales will collapse all the way down to under 500k for the big GGs or under 1M for the big BGs.

Sales will probably stabilize betweem 500 - 1.5M for GGs and 1M - 2.5M for the BGs.

Quote from BlackpinkHouse

lol people were saying that when Twice and Izone hit 500k, since the second i joined this forum actually . Sales will eventually plateau at some level but i highly doubt GG sales will collapse all the way down to under 500k for the big GGs or under 1M for the big BGs.

Sales will probably stabilize betweem 500 - 1.5M for GGs and 1M - 2.5M for the BGs.

I've search something that maybe could help with this,
but it may be too broad to picture the situation.

so this is GDP growth of SK from 2010 to 2021

as you can see that it's quite stable around 2016-2017
and twice already hitting total sales of 500K around December 2016, and their more&more album hitting 500K sales on July 2020.

for izone they are hitting total sales of 500K around April 2019, and their oneiric album hitting 500K on June 2020.

but like I said, the SK gdp alone can't picture the whole thing since each of them had one album hitting 500K in 2020, which in 2020 their gdp is really dropping (also it's not like all people in sk buying kpop album ).
So there must be another factor, which is the global market.

and the kpop sales are indeed increasing along with the globalization of kpop to other sides of the earth.
So I think they key factor is the global market, mainly Japan and China. These two market will likely be the sustainer for 1 - 2 million sales number. But for how long?

and maybe the sales number could even increased if somehow the companies could grow a bigger market in the west. Like someone already said, 3 - 3.5 million is achievable; but only if they also had the West as their market.

It depends on how willing companies are to increase the number of versions. It is visible that HYBE is. Like no one would have thought that Seventeen will eventually outdo their 15 versions from last year. But they somehow managed to get that number to 22 versions and repack with 18 versions. TxT and Enhypen also almost doubled to tripled their number of versions from last year. Both new HYBE girl groups debuted with like 8 versions (cmiiw). fromis_9 too I guess did like 11-12 versions. YGE too is in the same vein as HYBE with Treasure and Blackpink. SME is taking it slow compared to the aforementioned two. They are being sneaky just like JYPE increasing the versions.

So it depends on how much more these companies are willing because it is very much visible that the groups are actually not growing through their respective digitals. It all depends on the number of versions.

I do think it's feasible but not sure who will crack the mark. The constant obsession by 4th gen fandoms to be the first to do xy and z might push them to boost a group to 3M in sales. They won't be the first, of course, since BTS has done it, but I've seen all kinds of permutations where people filter it down to being #1 on Hanteo when they're not even #1 on Gaon/Circle, so anything is possible here.

I think it will be a Hybe group, mostly because SM's lazy ass never restocks or sends enough merch. The NCT 127 mobile account is telling me to go buy the new special Target edition of the album that's been sold out on preorders for like 1 or 2 weeks now. And that's even before you get into their rachet shipping delays. Meanwhile NCT Dream doesn't have American distro.

Quote from the101

The constant obsession by 4th gen fandoms to be the first to do xy and z might push them to boost a group to 3M in sales. They won't be the first, of course, since BTS has done it, but I've seen all kinds of permutations where people filter it down to being #1 on Hanteo when they're not even #1 on Gaon/Circle, so anything is possible here.

their obsession of being the #1 is indeed concerning. Sometimes they even make "the first 4th gen reaching Xnumber in MonthName 2022" or for those mid-low company they gonna make it as the #1 in their company

Quote from the101

I think it will be a Hybe group

agreed. But here I see JYPE might having a chance too, they are on the move on expanding market here and there. Also YG still has Blackpink.

so yeah, between those 3

Quote from ISaidISaid

I don’t think it’s gonna go down. Might stagnate and hover around the 2mil mark until they start enlisting/declining.

Pretty sure people said the same thing for 1st gen and look the collapse around 2nd gen though

For once in my life, i want to see hybe go all for BTS using all the typical gimmicks and standard pricing. Just to see their selling power at a level playing field.

kinda crazy tbh

Quote from desdesdes

their obsession of being the #1 is indeed concerning. Sometimes they even make "the first 4th gen reaching Xnumber in MonthName 2022" or for those mid-low company they gonna make it as the #1 in their company

agreed. But here I see JYPE might having a chance too, they are on the move on expanding market here and there. Also YG still has Blackpink.

so yeah, between those 3

Has a JYP group passed the 2m mark? I know Seventeen, NCT 127 and NCT Dream have, but don't know if a JYP group has yet...