Display More1. New division (SQU4D) set up specifically to manage NMIXX. So, probably less experienced and younger staff on hand in that new division, than in the other divisions. On the one hand, it's good news for the company backline staff, because it means the company is permitting them to try out new things, and there's a promotional pathway for the ambitious young guns. Which addresses a long-term complaint that staff had initially in the mid-2010s that upper management was stifling the ideas of the younger staff. Now they get to try out their new ideas for how to manage artists, and the upper management has given them the cream of the crop of trainees to debut with. So the first ideas at going off the standard path didn't turn out too well, but the company seems to be still supportive of their new division. Fumbling around a bit and making mistakes is expected of a rookie new division management. They'll get more experienced with time.
(Maybe learn not to put advertising messages into the debut song of your artist, no matter how much Coke Zero pays you. Artistic integrity is more important than commercial tie-ups. NiziU's string of advertisement-tied title track hits is a miraculous exception, rather than a general principle to follow.)
2.
Promotion and variety shows:
- Weekly Idol ep 550
- Idol Human Theatre
- Arcade Pang (Be quiet ASMR challenge)
- Idol Snack Spree
- Spotify Radar Korea
- SomeSomeSome Thumbnail Battle
- It's Live - Kill this Love (Blackpink) cover, O.O live
- Interview with Pengu
- Haewon (leader) guesting on Pixid with Nayeon
- MBC Radio
- NMIXX Quest, first reality show series - Ep 0, ep 1, ep 2, ep 3, ep 4
- U.S. LA-based Kpop influencers: JREKML, Ellen & Brian, STEEZY studio
- Spanish promotions: hello82 - Speaking Spanish, Reacting to Latin artists, Question Parade with fans
- KBS World Spanish - NMIXX+Christian+Español=❤
- Idol Sports Athetics Competition (ISAC) 2022 together with other JYP groups
- Their own social media channels - too many to count (they average like 10 videos a month). Combination of covers, vlogs, variety episodes, and tiktok meme dances. Some fun videos include: JYP Cover Live, the Great Mint Chocolate Debate, Mafia Game. Also, their freestyle dance battle.
i will try to put more attention on them, to see if we can have a change of direction. I think tank was an improvement