Group's absence in 2020 awards after huge success of The Album and no Group comeback in 2021.. The other top groups attending looked like clowns when they were receiving their awards. Everyone was able to understand why they didn't attend 2019 award season because of burning sun but not attending 2020 no doubt had a huge impact on importance of korean award shows. The other top groups were releasing 3 singles in the year 2021 while blackpink just did nothing. Every company and their groups were expecting for bp to comeback. But they never did to everyone's surprise. Instead, they did two solos.
The impact is Those top groups didn't attend the 2021 award shows. suddenly those groups started caring less for awards. If this is all a coincidence, then it's a funny one.