So, Shinee is back and somehow... they sound, and look like NCT... and also like EXO
Don't get me wrong, the music is good. SM always delivers. However, I feel like SM groups these days lack a unique identity that puts them apart for their own labelmates:
Shinee sounds like NCT
NCT sounds like EXO
EXO sounds like SuperM
and SuperM sounds like Shinee
then Aespa sounds like Red Velvet
and viceversa
It feels like they give the songs to whoever is coming out next
With other big labels the story is different: You know, to a certain extent, what to expect from Winner and iKon. Same for JYP. Twice and Itzy's music don't really overlap as each one of them is doing their own thing
However, with SM, even the fashion choices are somewhat similar. There are no big differences between each group and I personally think that's one of the main reasons why they don't go to the next level in terms of popularity and impact
What do you think about it?