I mean we know exactly where that money is going and having BTS back isn't going to help. They are wasting huge amounts of money with that game company stupidness, fighting with MHJ by buying off the media and trying to hide their mess.
Advertising expenses Q1 were 800k won, Q2 were 1million won
Entertainment expenses went from Q1 900k to 4.6 million Q2
Advertising expense increased by 37.26% compared to last year
Entertainment expense increased by 276.45% compared to last year
There was an incident last year where Eunchae accidentally slipped up, revealing that she knew Aespa's comeback would be in November, even though it hadn’t been announced and still a secret. THE AESPA GIRLS DIDN'T EVEN KNOW THAT LOL! She looked panicked, and to cover it up, they claimed that the broadcasting station must have known about it. However, since it was only September at the time, it look sus ngl. With the recent reports being exposed, well we finally know that Hybe just that obsessed with Sm especially Aespa that they know everything about them in advance.
What I don't understand is, if the company knew Aespa's comeback date, why would Hybe still send Illit to compete against them? Illit’s comeback was announced right after Aespa's on the same freaking day, and 'coincidentally', both groups have the same comeback date too. If this doesn’t prove how obsessed Hybe is with Sm, I don't know what does. It feels like Hybe deliberately put Illit against Aespa, thinking they could overshadow Aespa, and winning against Sm. Magnetic is such a successful song this year, but I don't know if that could have clouded their judgment that much.
Considering Bang Pd asked Mhj using Nj to step on Aespa before, it now seems like he’s trying the same with Illit. Poor girls.
Simply its for attention. There were so many articles coming out comparing the two, Hybe is trying to ride on Aespa's coat tails and use media play to say their song is better because it has a grammy producer on it.
Remember how much they pushed the nile rodgers feat in unforgiven? And that dropped the day before Aespa dropped the pre-release welcome to my world.
They want to push endless articles to stop any attention going to aespa and their excuse is their artists also dropped music.
Turns out MHJ isn't even the first one bighit has done this to. And what do you know, they are also a woman. Apparently min is at minimum the third woman they've done this to.
First one was give stock options, was integral to the success of the company (she was the one who made inroads in the US including signing with a US ad company for them and was legit doing everything internally), then they started forcing her to resign, she eventually did and came to realise they forced her out for her stock options which later made everyone else very rich.
okay. just feels like a strange thing to drag up in the NA.....
The NA meeting was about workplace bullying but they are also meant to discuss protections for idols/none employees. ATM idols aren't considered employees, only contractors, so the legal protections for employees don't extend to them and technically there are no protections for them unless they are minors where they can't work past 11pm or something. She was a witness for what happens when there is bullying but your not protected by employee laws and the company your under doesn't care.
Newjeans did that live calling out the bullying, it got the NA's attention so they called her to testify on workplace bullying. Since they called her and the new Ador CEO they decided to call a Hybe rep at the same time. All they found was essentially because they had to prep for adding Hybe to the meeting. If Newjeans hadn't felt forced to do that live because Hybe was being so horrid to them and the new ceo not protecting them, none of this would have happened.
Apparently tokki's have been trying to get them audited (they won some award which means they get to skip audits for a couple years, k tokki's trying to get the award revoked and this along with a load of legal cases is them building their case).
Can someone explain to me what these internal documents are? Did the employees write these, and what are they even meant for? it's just filled with hate for other artists.
Industry trend reports that include their own analysis and suggested media play defences for their own idols as well as scandals they can use to drag down other groups. They say its gathered from netizens comments (that seem to be from the hate forum DC Gallery) but the amount of analysis really just shows how they view other groups, them dragging other groups and just being evil, sexist and misogynistic.
Lord have mercy even more is coming out and now they got army’s, blinks, once’s, stays, nctizens and nswers mad at them in one night. This HAS to be a record.
Armies - Jimin korean crazy fans run DC Gallery and organised hate against JK and protected them not wanting it to bring hate to Jimin, bullied JK fans cause they protested against JK's early enlistment.
Blinks and Onces - the whole LSF thing
Stays and Ncitzens - dragging their members to raise up their own people
nsawers - the 'plastic surgery' thing seems to be written about Lily from when she went on king of masked singer, plus the feminist thing
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Newly Released HYBE Internal Documents Show Plans To “Throw Away NewJeans”
The Ministry of Culture, Sports, and Tourism recently made HYBE‘s audited internal documents public. Although the documents were soon made private again as it was decided that the contents would be detrimental to the public, netizens’ fast fingers had already been put to work.
In a snippet about plans for HYBE’s girl groups, it was shown that the company’s staff had planned to oust NewJeans. When ILLIT debuted and joined the ranks of HYBE’s girl groups including NewJeans and LE SSERAFIM, multiple medias had referred to the trio as “New-ILL-LE” to praise the groups as the new generation of HYBE idols. The report included plans to remove “New” from this acronym and create a new category to tie LE SSERAFIM into for promotion.
Snippet from report.
HYBE noted that when ILLIT was tied to NewJeans and LE SSERAFIM, they began to receive more attention.
They planned to tie LE SSERAFIM into the category of girl groups that became million sellers and position the group as the cream of the crop. In the process, they wanted to oust NewJeans from the group.
These toadstools really saying they were 'plagued' by newjeans after all the money they made them??? Evilness incarnate. Now I'm wondering how much hype of newjeans did they kill whilst trying to replace them.
Honestly my money is on them being involved in the hate campaigns against Twice.
But one thing I'm more curious about, Hybe seems to have alot of connections with media companies, so how many positive stories about other idol groups have been killed in the cradle because Hybe was worried about competition? Yeah one hit wonders and a viral moment doesn't make a career, but the way they managed to hide and get so many stories retracted over the last few months speaks volumes. And we can see from the DKZ thing, no group or viral moment is too small for them to crush.
I am so hooked onto this. I wonder what they'll get exposed for next
I mean take your pick, they still haven't gotten onto:
- Golf stories
- Weverse monopoly
- Reduced revenue reporting
- Concealment of overwork-related deaths
- Artist personal information leaks
- KakaoTalk leak involving former Ador CEO Min Hee-jin
This keeps getting worse and worse
My question is how far back does this go? For this to be their go to they must have been doing this for YEARS, they don't just wake up and come up with this kind of tactic overnight.
So many forced hate scandals over the years may have been fanned by Hybe/Bighit in the background. What about all the random Wonyoung stuff, especially after she debuted with IVE? Or even before that, a huge ring got exposed for all kinds of organised hate campaigns against Twice (And that was before M&M encore I think). We've known dispatch has been on their side for years, so what about the new years couples? or other random news being dropped. How much of that was Hybe covering up for something else?
This is wild, I found a translation from the belift CEO's defence of the returning thing and its just plain funny
House of Representatives: You know about pushing out the sound board, right??
One of the two methods used by Hive to increase initial sales is to sell the album with a return condition, and the other is to dispose of the album through lucky draws, events, etc.
Kim Tae-ho (CEO of Belief Lab): We have never sold albums with a return condition.
Rep. Min: Then I will show you the internal information. It is an email dated January 4, 2024. You wrote exactly that this is a project scheduled for return.
Kim Tae-ho: A return for an album sold in 2023 was made in early 2024. We looked into this and decided not to make sales like this in the future...
Rep. Min: Let me show you one more.
This is a return condition. The additional quantity is a minimum of 70,000 pieces and a maximum of 200,000 pieces. What is this?
Kim: We confirmed that these discussions were taking place, so this kind of thing should not happen.
Min: You used to do it, but you don't do it now?
Kim: We have confirmed that some returns were made based on the judgment of our employees rather than our company's policy, and we have established guidelines as part of our company regulations to ensure that sales like this never happen again.
Define stealing? Its their money so im confused
Its not their money, it should be Adores. Take fortnite for example. They are dropping newjeans skins in December. Because their IP is owned by Adore, to use it fortnite will pay a fee to Adore to be paid to newjeans and they'll also get royalties, likely based on how many people buy the skins or continue using the service because of their characters.
Hybe IM has used their IP but the money going to Adore doesn't make sense, Adore should be making way more from the deal. If Hybe IM made 4.1 billion from Adore, why did Adore only get paid 900 mill? Even if your owned by the same final owner, the IP and income from each subsidiary needs to be accounted for by the subsidiary that earned it/owns the IP. Yeah you can offset, but it needs to be done properly and thats not whats happening here.
Only way these numbers make sense is if the royalty money for the newjeans' IP being used in the game is going to Hybe IM and being treated as their profit. So either they are vastly underpaying Adore for the IP royalties, or they aren't paying them for it at all with the excuse of them being under the same group to make Hybe IM look like its making more money than it is. Either way, the correct amount of money isn't going to flow to newjeans, they only get paid through Adore, so if the money isn't being transferred to Adore, they aren't getting paid.
it is my personal belief that this is what started it all
all the other stuff is just means to an end
Its exactly as we always said, Hybe has no money so all these moves have been to pretend like they do. From trying not to pay MHJ what she's owed, to forcing in new management to utilise NJ copyrights at undervalue, sending all the money to their game company and underpay the members.
But is he even making fun? Seems more like satire towards the US and their laws around this kind of thing. He has a tendency to do that.
