The basic strategy is to debut new girl group every 2 years to appeal to a next batch of 10-12 year old girls.
And you think there is enough 10-12 years old girls every 2 years looking for new girl groups to justify such investments in this supposed strategy? And are these groups going to be disposable as soon as they underperform or are they supposed to have tons of different groups cannibalizing themselves in HYBE? The way the birthrate is going in SK and even in neighboring countries soon there might not even be enough trainees to debut
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HYBE officially bought all the shares from CJ Entertainment, for BE:LIFT.
So HYBE owns 100% of Be:lift now, which is the company that has Enhypen and now I'll-It
That's why I said they're pretty much Bang PDs group, just like Le sserafim is directed by him, in terms of music and the concept for the group.
In I-Land Bang was the producer of the show and always appeared also with Pdogg and Sungdeuk being directors, for the R U Next I did not see such involvement. I know Sungdeuk is heavily involved with the Dream Academy project and interesting enough Bang posted a photo with the contestants together with the LE SSERAFIM, I don't see a similar photo with R U Next despite the final group already being formed.