there is too much girl crush concept right now smh

Actually I dont mind Big 4 groups being girl crush, cuz they have the budgets to make their MVs look stunning and could have renowned experienced producers/casts to at least make something interesting

Whereas for groups outside of them, girl crush for the most part are lazy attempts to make music sometimes.

Not everything you think is girl crush, is actually girl crush.

There are more than two concepts in Kpop.

We only have a single debut trailer to guess at NMixx's sound.

And Aespa isn't girl crush either.

Quote from horizonshard

Not everything you think is girl crush, is actually girl crush.

There are more than two concepts in Kpop.

We only have a single debut trailer to guess at NMixx's sound.

And Aespa isn't girl crush either.

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Exactly.

This feels like back to second gen when people said bgs had tons of interesting concepts, but girls were only sexy or cute. As if Secret, Kara, T-ara, Sistar, etc. were basically the exact same.

I feel like it's more diverse now. Many groups before were either very cutesy or very girlcrush. I prefer smth in between

But I agree that too many midtier groups are doing girlcrush and I don't care for it unless it's done well (blackpink).

and I used to think aespa was only girlcrush but it doesn't seem like that anymore so I'm glad. Hope it stays that way

Girl Crush is the companies' current preferred tactic to try to slip sexier concepts past feminist censorship by hiding them under faux aggression. It doesn't work. Hardly anyone thinks making pretty girls act like a gang of angry teenage boys on stage is any sort of progress.

Excessive use of the concept doesn't seem as bad today as it was a couple of years ago, though. Groups like fromis_9, for example, are succeeding today with a softer and more likable approach.

Quote from horizonshard

Not everything you think is girl crush, is actually girl crush.

There are more than two concepts in Kpop.

We only have a single debut trailer to guess at NMixx's sound.

And Aespa isn't girl crush either.

Display More

in what category would u classify them then

Like in what other concept do they fit?

weeekly said they are gonna show a different concept next comeback

prayer circle that they go for a lovelyz/apink innocent concept and NOT girl crush, teen crush or anything dark

Quote from killingtime1934

in what category would u classify them then

Like in what other concept do they fit?

Aespa?

They're more of an experimental futuristic concept.

Quote from jungwooswhore

I’m beyond ready for another 2016 era twice gg to debut like at this point girlcrush is boring. yg is still draining all of the lifeforce out of bp and I don’t trust them to give me a proper cute gg, sm chose aespa (derogatory) and it doesn’t even make sense that jyp is debuting ANOTHER girlcrush gg so close after itzy smh

Weeekly could probably do early Twice in their sleep. I'm mystified why their agency hasn't paired them up with Heart Shaker 2.0 for their latest comebacks :

Also the masterpiece that is After School exists :

Quote from TheHeretic

Girl Crush is the companies' current preferred tactic to try to slip sexier concepts past feminist censorship by hiding them under faux aggression. It doesn't work. Hardly anyone thinks making pretty girls act like a gang of angry teenage boys on stage is any sort of progress.

It’s their desperate attempt also to reach a wider audience since they think all international kpop fans prefer this type of concept.

It gets cringey and try hard.

Complaining about Girlcrush is pointless. Because everyone was against making a cute concept at the past. Also It's normal for companies to follow Blackpink, they all apply the concept of girlcrush in their own way. I don't think they do it that hard. They don't make it as intense and strong as 2ne1, they definitely add some sweetness.

Supply demand.

You are supplied with plenty of cute ggs.

They are flopping.

So is the demand really there?

I’ll admit that I personally prefer girl crush and all its variants to cute, but I see people complaining about the lack of cute on here all the time when cute songs are still coming out all the time: StayC ASAP and Sterotype, Lightsum Vanilla, OMG Dun Dun Dance, Weeekly After School, fromis_9…

(Maybe what I’m considering cute isn’t cute enough for the cute fans, but Dun Dun Dance and Vanilla seemed pretty damned cute to me..)

To me, it seemed like there’s more diversity rn, from cute to girl crush to sophisticated. There are still lots of options for cute if you still want it.

Also people complain it’s for the Western audience but Korea seems to be just as much in love with many girl crush groups too..

Quote from the101

StayC ASAP and Sterotype, Lightsum Vanilla, OMG Dun Dun Dance, Weeekly After School, fromis_9…

(Maybe what I’m considering cute isn’t cute enough for the cute fans, but Dun Dun Dance and Vanilla seemed pretty damned cute to me..)

Exactly. There are many ggs doing cute/bright concepts but the people complaining aren't supporting these ggs instead wanting this from others.

I do too As much as I love the more recent cute groups like STAYC, Weeekly, etc. You have to admit its not the same as it was back in 2016. I want more Cheer Up's and Navillera's and Heart Shaker's. No more bad bitch stuff please. I'm tired.

Quote from horizonshard

Aespa?

They're more of an experimental futuristic concept.

Aespa still fall under the girl crush umbrella though. They just arent the same type of girl crush as Blackpink or Itzy. Would you say that a futuristic, experimental girl group that mostly has a palette of bright colors, have cute choreo with lots of point moves, sing more about love or friendship, and who's performances reley more on winks and smiles have the same concept as Aespa just because they both use futuristic imagery and have experimental music?