The market is saturated with the same sound & concepts that's why Aespa is doing so well

  • Think about it

    GG have always been the most popular among the GP

    and lately Aespa is the most successfull GG among the GP, and it's because they are doing something different that the GP isn't used to so they feel attracted to this more than anything else

    let me give you some example

    Teen crush concept was a niche before Itzy and Weki meki got some attention for this new concept but after this the market have been saturated with agencies debuting tee crush GG hoping to find the same success, Cignature, hot issue, stayc, purple kiss etc.....


    Girl crush was dead when Blackpink debuted, and after this some GG started to do Girl crush concept and Ifans started to give more attention to this nugu GG doing Girlcrush but after this more and more GC GG debuted, and ifans felt less interested in this new GG debuting with GC because there was already a lot of GG doing this concept


    Girlgroup with story telling seems to be the things who attract people lately, Loona is doing great because of their storytelling concept, Pixy a complete nugu GG is also attracting a lot of Ifans thanks to their concept who make people curious, and aespa is the only big 3 so they get more exposure to the GP and the GP find their sound very intense that no other girlgroup is doing right now refreshing among all the GG


    Sexy concept was dead, and why rollin did so well, because it was sexy, different from what other GG are doing recently and it's addictive

    that's why even if Journey to atlantis had a little buzz around them too after this, it never blow up like rollin, because the cute concept of the song is something that we saw again and again and it wasn't as refreshing to people watching their stage or mv compare to rollin


    here a video of 2 koreans, talking about how only Aespa is the only GG doing intense music nowadays and that's the reason why they find them refreshing


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    But this doesn't apply to only the Kpop market it's a common things in the market


    Why Billie eillish did so well with her album " when we all fall asleep" ? Because no artist was doing this creepy type of sound at this moment and it was refreshing to see this, that's why people got interested in her and she got the skills to prove that she's not just a concept


    Why Old town road did so well ? because we are all used to hip hop songs, they all sound the same, so mixing it with some country influence was refreshing that's why people like the song, the song was good and different

    and Why so many people like Lil nas X currently ? because he's different is breaking the barrier of US hip hop by being an openly gay rapper in the hip hop business in the US


    even for BG it's the same ?

    Why NCT and SKZ are two of the trendiest BG currently in Kpop ? because their concept and sound is something that no other BG are doing that's why Kpop fans are invested in them




    Aespa isn't doing great because Koreans taste are bad

    or because their songs is better than other artist

    they are doing better because they are releasing good music by bringing some freshness to a market who have been the same for too long

    Kpop agencies need to understand that the same recipes will not work forever and with the time passing by, people want something new, something that they never see before and can keep them interested


    So you're lame argument saying SM is dumb and is ruining aespa with their song and concept is the contrary

    Sm is smart by giving to Aespa this type of song and concept, because they are giving to the public something that they need, something new that they never see before and make them ask " what's next "

    ✩We Born with the X-Gene✩

    #aespa from GOMAWO TAEYEON #aespa from GOMAWO TAEYEON #aespa from GOMAWO TAEYEON

  • SooYoung

    Changed the title of the thread from “The market is saturated with the same generic music that's why Aespa is doing so well” to “The market is saturated with the same sound & concepts that's why Aespa is doing so well”.
  • aespa is a complicated but simple group at the same time. imagine the desperation and boredom of people hungry for news to such an extent that the snake's face and healthy, straight, shiny black hair were enough for a standing ovation. kpop just went through a drastic content decline at some point. there was too much of everything, everyone wanted one canon of style. aespa made its debut at the last minute. they had their best time, no matter what groups come out now, aespa will have its empire. black mamba, SMCU, specific language, specific style. I honestly don't know if I am a fan of the whole group as people, if I am a fan of what is happening to them and how much progress they are making.

  • I agree, my last thread was actually about girlgroups looking very similar and it resulting at none/only a few of them standing out. They all are wearing the same outfits, the same hairstyles, having similar concepts despite the songs being different (everyone is into the highteen trend it seems) so how are they going to get recognition? The public barely pays attention to new groups and if there's nothing unique it's almost impossible for them to get popular

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