My ARMY friend that is studying psychology was doing a thesis about the HYYH trilogy and asked to give my opinion as person with no expert acknowledge about topics related with mental health and addictions. I was going through the albums, videos, notes and even read some of the chapters of their book (yeah they have a book) and it is really interesting how they manage to talk about those topics in a respectful and responsable way in my opinion because they don’t romanticize them, they mention them as what they are important matters that should be discussed with no filter.
We are talking about 2015-2016 when BTS wasn’t as big as they are now and with Kpop also having a massive growth. If they release something slightly related with any of those topic in 2022 they will get cancel left and right even if they follow the same formula of the HYYH trilogy because it will go down as marketing even if it isn’t the point because at this point they have a song title ‘Butter‘ (literally) and still have a commercial success.