Exo focus was on Chinese and korean fans while bts with youtube content and American show aimed for Western fans. But even if Exo had done what BTS did they wouldn't become as big as BTS because there was no underdog story for EXO. EXO was from SM. While BTS from a small company. Westerners love underdog narrative that bts had. also bts being shown as " involved" "Real" artists unlike exo who were given songs and seen as "fake persona" that bts fans throw at exo members.
even now armys whine about bts underdog story.
Do you agree with my thoughts?