What is more important for a big3 kpop group? Melon or Spotify?

Melon is more important for every group.

One's for Korea and the other is for the whole World.

so if you're talking bout revenue and relevance, probably Spotify.

Spotify.

These days, most people know about it.

whichever makes more money.

melon for me

Melon obviously

I’m sure most of these kpop groups would rather wanna top melon

Not many groups are making big of an impact on Spotify

I know if your song tops melon, there’s a lot of brand recognition and the potential to snag awards later too

Melon for sure. Spotify’s pay is laughable and doesn’t translate to success much. So many other artists have high Spotify streams too. Charting high on Melon means recognition in Korea that can lead to making money via CFs, growing your fandom, etc. Having a loyal fandom in Korea is the dream of all idol groups

Melon, no doubt. Aside of one recognized global hit like Gangnam Style, hard to get.

both

It’s 100% Melon. Doing well on the Korean charts will ALWAYS lead the group to more opportunities from

CF’s, brand endorsements, variety show invitations etc.

Brave Girls is the PERFECT example of what topping Melon can do for your career. It basically catapulted them from disbanding to becoming one of the hot and trending GG‘s of 2021. Ask any kpop artist and I guarantee you they would rather top Melon than Spotify. The fact that idols post about their melon chart position when they do well vs Spotify (literally never seen an idol post about Spotify charts) should already be enough of an answer.

I would say to release some music consistent in both quality and quantity

because they already earn loads of money some extra digitals wont make much of a difference

Melon is more important for every group/ idol/ artist :P

I voted Spotify because big3 groups don't need to worry about Korean popularity because they enough company connections. Especially bgs don't even need to chart on melon to make more money than the top artists in melon.

NCT, SKZ, TXT, Ateez and SVT are some prime examples.

They are both online music services, why would any music company prefer one over the other?

Unless either of the services demand exclusivity - that if hosted on Melon then Spotify won't host or vice versa.

In that hypothetical situation and if all things being equal e.g. revenue share and other contract terms, then I think Melon ought to be more important.

S.Korea is still the largest market for Kpop, never mind all the noise around BTS success.

Last I read, Melon still has the largest market share of music services in SK.

So why would any company (all other things being equal), pick Spotify over Melon?

But there could other factors, for example if the song is an English song meant primarily to Western audience and a Grammy obsession, then Spotify might be better, but again Spotify or Melon have separate deals based on Geographics.

So a company could very well do Melon for SK and Spotify for US etc.

Still as a trend, Melon still matters more than Spotify for Kpop companies releasing Korean songs for primarily Korean market.

Chances are if you're doing really good in Spotify, you're doing really good in Melon.

Melon is more important for Kpop groups, especially at the beginning. Spotify can be a neat little bonus.