Maybe it’s too jarring of a concept change. Maybe some people just don’t like when idols go full rapper.
After more listens and multiple performance videos, it really isn’t that bad. It’s catchy, and the buildup to that final chorus and outro is excellent.
The choreo is fun and cute.
David33 said the girls are too new to the industry to be bragging so much, but I disagree. K-pop is manufactured, and that’s not something to shame or reject. It’s something to embrace. K-pop openly and unapologetically portrays lore. It’s something we won’t always find in other genres, but it’s abundant in K-pop.
There’s also the argument that the girls are too young to act so badass. I disagree. I think it might even be worse to see some older people doing this concept because, by that time, they should have outgrown that “swag” phase. “Swag” is a young person’s game after all.