Samsung considers suspending BTS’ brand ambassador contract

    Samsung considers suspending BTS’ brand ambassador contract


    “It will be difficult unless Suga leaves the group”… Samsung Electronics considers suspending BTS’ brand ambassador contract Samsung-considers-suspending-BTS-brand-ambassador-contract.jpg

    On August 28, an insider familiar with Samsung’s internal discussions revealed, “Regardless of the fandom’s size, there are significant risks in maintaining a figure embroiled in social controversy as a brand ambassador. A careful review is necessary. However, this doesn’t mean Suga will be immediately removed from advertisements. The contract is with BTS as a whole, which complicates immediate actions unless Suga leaves the group. It’s a situation that requires ongoing observation.”


    1. From Samsung’s perspective, that’s natural

    2. Of course, please don’t use criminals in advertising anymore, he always gives a lot of advice to the members. Doesn’t he feel embarrassed about this situation?

    3. Advertisers leaving has a bigger impact than fans leaving

    4. But if he was going to leave the group, I don’t think they would have gone this far. From Samsung’s perspective, changing the ambassador is not simple

    5. Min Yoongi please leave the group, you have lost your conscience

    6. If Min Yoongi doesn’t leave the group, BTS will continue to take joint responsibility for this

    7. Well, I think BTS will still do well

    8. BTS themselves aren’t significantly affected so I don’t think the company will care, all ads are sent to individuals

    9. What are the members guilty of?

    10. Please return the medal too




    Article: "Will be difficult unless Suga leaves the group" Samsung Electronics discusses possibility of ending brand ambassadorship contract with BTS


    Source: Top Star News via Nate


    [+111, -9] As amazing as BTS is, they cannot be bigger than Samsung at the end of the day. People are being hard on him because all the other members are serving active duty while he's the only one out on public service and this is how he chooses to behave himself. And amidst this whole scandal, Bang Shi Hyuk is out in America going on dates with someone young enough to be his daughter.


    [+73, -17] Hybe needs to start using their brain. If Samsung chooses to cut ties with BTS right here, do you think any company out there is going to want to work with them again? Suga should've known better than to make decisions like this, especially after the turmoil the members have gone through with enlistment. If Hybe's not smart enough to see what needs to be cut out for the sake of business, they have no business being in business. Seems everyone knows -- fans, companies, the media, the public -- what needs to be done except Hybe.


    [+15, -3] The longer your tail, the easier it is for you to be caught


    [+9, -2] Koreans are going way overboard ㅋㅋㅋ Yes, Suga did something wrong, but I feel like the punishment is crossing the line of logic. If Suga leaves the group, Hybe stock is over with. International Armies are stronger than Korean hate commenters.


    [+6, -1] He needs to just go. He told everyone to shut up during the whole army debate only for him to end up in public service drunk.


    [+3, -4] If he leaves, the average visual of BTS will go up


    [+1, -2] Physiognomy is science, as they say...


    [+1, -1] This would've never happened if he just served active duty


    [+0, -0] BTS has a lot of international fans... wouldn't Samsung be on the losing end of this deal by cutting BTS? ㅎ International sales can't be ignored. Sure, Samsung is strong in Korea, but it's a different story outside of our country. I seriously have no idea why the media is blowing this up so badly in the first place.

  • AllKill VIP

    Just someone telling HYBE to get their crap together since idols getting into these situations is bad for business. I don't think they're seriously considering dropping them in any capacity unless the story takes a drastic turn for the worse, and the worst of what could possibly come out already has from what I last checked.

  • AllKill VIP

    Well i wouldn't be surprise if they remove him from any futur ad


    I already saw on twitter that samsung deleted some pictures of him on their social media


    + Samsung is a korean brand and the image of suga was impacted really negatively there

    To the point that i even saw a show on MBC blur him on BTS group photo


    The only problem is that their contract involve all the group so i wonder if they can renew the contract and ask suga to not be in it

    They didn't renew as a whole group but individually. Samsung stopped posting ads of Jin, Jungkook and V since 2023 and they've been shown using iPhones on their contents on social media and streaming platforms.

    it's insane how obsessed kmedia is with bts/yoongi


    you would think they would have bigger fish to fry with all the recent horrific crimes instead of writing 20 articles about "anonymous sources telling them that Samsung's reconsidering Yoongi's ambassadorship"

    i'm pretty sure Samsung is refusing to comment as well, so kmedia is writing fanfiction atp.


    anyway, yoongi was the only one in bts to even use Samsung, so they can just drop the whole group & the boys can all finally use their Iphones.

    BTS doesn’t have a contract with them as a group anymore. Jungkook is clearly not hiding his iPhone anymore. Neither is V.

    And I don’t believe that company will chose kmedia over a bts member especially since ifans are clearly not going anywhere and I believe korean gp doesn’t care much but if they do, I believe it would be a bigger loss for them than yoongi although they will be fine too.

    Kmedia are paid by SM/Kakao. That’s why they are pushing this story hard.

    Quote from Panpriyah-lice

    Most of kpop idol prefer to use Iphone anyway.


    Once the contract is over, they will be free to use whatever they want.

    Actually he's the only one who actually uses Samsung and was using it before signing a contract lol. others were caught using iphone lol.

    During his tour there was a part where he would take a phone from fans and filmed himself rapping. He got tired of getting iphones and said "no iphone, only galaxy!" lol.

    They won't remove him because he's the only member to actually using and loving Samsung and everybody knows it, including Samsung.

  • AllKill VIP
    Quote from doesitneedsaying

    They won't remove him because he's the only member to actually using and loving Samsung and everybody knows it, including Samsung.

    well so it means that if they decide to remove him it'll be easier


    samsung is by far the #1 in korea in front of iphone by far

    if the negative opinion that the public start to have about suga, i doubt samsung will not decide to remove him and just appoint someone who have a better image in korea as their model


    like i said a samsung account already deleted one of the post with suga photo in it

    Channel tv in korea are starting to blur his face when there's picture of bts as a group shown on screen so i wouldn't be surprise if samsung decide that remove him is a better option than keeping him and risk that the co'troversy might have an impact on the opinion that the public have of samsung as a brand

  • AllKill VIP

    Once again, kmedia breaks a story from their so called insider sources and presents it to the public as if it were a statement from SAMSUNG themselves.


    This shit happens to BTS more frequently than anybody else.

    [new signature coming soon but in the meantime, read the facts below]


    Like 7 LOL 1
    Quote from thebadguy

    Yea can't blame samsung for not wanting a criminal to be their brand ambassador

    Exactly I had to chastise 🤡🤡🤡 in Twitter talking about boycotting Samsung because they were going to remove suga. This type of stuff is normal for all companies regardless of the situation they care about their own image more than your oppa, they are beholden to their shareholders, not you.

    Samsung will mostly just assign a new one if they think it will affect them since they are not commenting on it.

    His face was blurred in the trailer but because of the backlash, his face was shown when it was aired.

    it's their choice if they want to remove him or not. But if they remove him bts won't be attached to samsung name anymore. If that happens, both suga and samsung will be fine.

    kmedia trying to shift attention back to Suga I see


    how are they gonna cancel the contract with BTS when BTS doesn't have a contract with them, only 4 individual members? but I guess "might cancel with Suga" doesn't get the same attention as a headline.

    Quote from Popper-of-Ks

    That would be a terrible reason to not remove someone from their ad campaigns. Imagine if they made a commercial that claimed "2 out of 3 DUI offenders love our product!" Not a very convincing sales pitch, is it?

    Investigation hasn't even been completed. Like i said, they can remove him if they want but he's the only member who uses samsung products. He did multiple ads and even composed new ringtone. Keeping the remaining members (rm, jhope and jimin) would be imo pointless. Everyone knows they don't use it

    I doubt Samsung will actually break their contract with him - at worst they will let the contract end quietly and hire someone else.


    I just think it’s interesting how kmedia can share some rumors about bts with absolutely ZERO proof or believable source (they can’t even get Samsung to answer) and kpop fans will jump on it like it’s facts. No more “let’s wait and see what the actual person/company has to say”. Except for a few petty kchannels and kmedia, gp has moved on after his apologies.


    Watch them try something else if this dies down. Why write about the very recent SA cases when you can talk about vague rumors about bts

    Quote from doesitneedsaying

    Investigation hasn't even been completed. Like i said, they can remove him if they want but he's the only member who uses samsung products. He did multiple ads and even composed new ringtone. Keeping the remaining members (rm, jhope and jimin) would be imo pointless. Everyone knows they don't use it

    You mean everyone who is obsessed with them knows they don't use the product. Everyone else won't know that, and there's always a subset of people who can still be convinced to make a purchase by a popular or hip celebrity endorsement without being a superfan who thinks they know everything about that person.


    As for your first sentence...


    :meme-erm:

  • AllKill VIP
    Quote from Popper-of-Ks

    You mean everyone who is obsessed with them knows they don't use the product. Everyone else won't know that, and there's always a subset of people who can still be convinced to make a purchase by a popular or hip celebrity endorsement without being a superfan who thinks they know everything about that person.


    As for your first sentence...


    :meme-erm:

    This might be news to you but that's the point of celebrities endorsements, to sell products to their (usually huge) fan base. Are you going to buy Samsung product because suga/bts are endorsing it?


    What's wrong with my first sentence? It's important to find out if e-scooter needs licence plate or not.

    Quote from doesitneedsaying

    This might be news to you but that's the point of celebrities endorsements, to seel products to their (usually huge) fan base. Are you going to buy Samsung product because suga/bts are endorsing it?

    No, I'm not, but like I said in my previous post, there are people who will be compelled to purchase without being a huge fan of them. They exist. And I'm sure Samsung is going to take that into consideration when doing their cost/benefit analysis of keeping them onboard as a group. But one thing they definitely won't consider is whether or not the scandalous member likes their product.

    Quote from Popper-of-Ks

    No, I'm not, but like I said in my previous post, there are people who will be compelled to purchase without being a huge fan of them. They exist. And I'm sure Samsung is going to take that into consideration when doing their cost/benefit analysis of keeping them onboard as a group.

    There aren't many. I don't care what kim Kardashian or Adriana grande endorse, I'm not their fan and don't follow their activities. But their fans do and they are going to buy it, that's how it works. That's why some celebrities get pay more than others even if they are promoting the same product - their fan base.


    Quote

    But one thing they definitely won't consider is whether or not the scandalous member likes their product.


    If they bring him money, they will. And we will soon see they are going to renew contract with him or not.

    Quote from doesitneedsaying

    There aren't many. I don't care what kim Kardashian or Adriana grande endorse, I'm not their fan and don't follow their activities. But their fans do and they are going to buy it, that's how it works. That's why some celebrities get pay more than others even if they are promoting the same product - their fan base.



    If they bring him money, they will. And we will soon see they are going to renew contract with him or not.

    I feel like we'll just know when they stop posting about him like how they did with Jin, V and Jungkook last year.

    Quote from doesitneedsaying

    There aren't many. I don't care what kim Kardashian or Adriana grande endorse, I'm not their fan and don't follow their activities. But their fans do and they are going to buy it, that's how it works. That's why some celebrities get pay more than others even if they are promoting the same product - their fan base.



    If they bring him money, they will. And we will soon see they are going to renew contract with him or not.

    I didn't say there are tons of people who follow this line of thinking, but there's enough to consider them. They are the ones who just want to be seen as hip or fashionable, regardless of whether or not they actually like the celebrity endorsing the product or their work, although I do suspect there's a lot of them in S. Korea especially. Call it a hunch.


    Whether or not he brings them money is really all they care about. They don't care about what he did, at least not from a moral standpoint, only the effect it might have on their own bottom line. They don't care whether or not you love their product, only whether or not you'll make money for them. And I say "you" because this applies to both the celebrity endorsing it and the average consumer. Do you genuinely love their product? Doesn't matter. The only thing that matters is if you like it just enough to buy another one, or in their case, if you sell another one. The same logic applies to how how their celebrity endorsers are percepted, by the general public & fans alike, both today and in the future. If there's any chance that you can cause them to lose sales, they'll drop you.

    Quote from Popper-of-Ks

    Do you genuinely love their product? Doesn't matter. The only thing that matters is if you like it just enough to buy another one, or in their case, if you sell another one. The same logic applies to how how their celebrity endorsers are percepted, by the general public & fans alike, both today and in the future.

    it obviously does matter because v and junglook's contracts weren't renewed and they are the most popular members. Everyone knows they use iphone. Suga isn't the most popular member but he did a lots of promo. Both Samsung and armys know he's fan of the brand he promotes and uses it himself.

    Quote from doesitneedsaying

    it obviously does matter because v and junglook's contracts weren't renewed and they are the most popular members. Everyone knows they use iphone. Suga isn't the most popular member but he did a lots of promo. Both Samsung and armys know he's fan of the brand he promotes and uses it himself.

    even the least popular member in bts is bigger than 95% of all idols and Samsung will know that as well. Neither is the impact of his scandal on gp as big as kmedia is trying to make it out.


    For selfish reasons, I think/hope if they don’t renew contract with yoongi, other members won’t renew either. iPhone users won’t be passed over in concerts anymore :holding-back-tears:

    Quote from doesitneedsaying

    it obviously does matter because v and junglook's contracts weren't renewed and they are the most popular members. Everyone knows they use iphone. Suga isn't the most popular member but he did a lots of promo. Both Samsung and armys know he's fan of the brand he promotes and uses it himself.

    It was not a matter of Samsung renewing but BTS members renewing with them. Some members clearly did not want to continue endorsing Samsung and so there was no group contract signed but an individual one. Also we do not know the length of Suga's contract with Samsung but given how close Samsung are to BTS, I doubt what antis want is coming to fruition. I mean it was Samsung which basically facilitated Jin being a torchbearer at Olympics, so yeah some faux outrage on kforums by kantis co-splaying as gp and a clearly paid media smear campaign is not going to make Samsung act foolishly by losing one of their biggest endorsement assets aka a BTS member who brings in more social media clout, coverage and a large buying fandom than any other Korean celeb could.


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    If Samsung are foolish enough to be bullied by a drummed up paid media campaign against a BTS member, then well it is their loss. No one will even care about this or remember this in a month, same as the sajaegi and cult shit the OP and other antis, who inhabit such threads, thought would end BTS in SK, but is now long forgotten.


    I mean Jin was selected as an Olympic torchbearer, BTS topped the most recent Gallup 21st century popularity survey post all that drama....tells me all I need to know about how successful the astroturfing on kforums and paid campaigns against BTS have been.

    Edited 6 times, last by paradis ().

    Like 8
    Quote from Ves

    Samsung can do as they please, but I very much doubt he'd leave the group just because Samsung threatens* to take away an ambassador contract.


    *Insider close to Samsung says they are considering

    Yea only way he leaves is if Samsung buys hybe and says to leave 😂. Everyone here knows nothing is bigger than Samsung. Before some clown 🤡 Army think BTS is bigger. No they are not Samsung literally makes your world go round they invent, produce and maintain much of the day to day shit you can't live without. Plus they make more money in a day that BTS couldn't earn in 5yrs. These corporations are truly massive and terrifying at the same time the amount of control and power they can have. Any clowns that say fuck Samsung, here's a challenge for you. Turn off your phone,turn off your TV watch and your computer/laptop those devices use Samsung chips and storage devices and batteries. Same with certain car brands. Tell me you can live without your smartphone and Twitter etc? These people say these things until it actually affects them personally, then suddenly they change tune if they get uncomfortable

    Quote from Kitty_Saurus

    Samsung will mostly just assign a new one if they think it will affect them since they are not commenting on it.

    His face was blurred in the trailer but because of the backlash, his face was shown when it was aired.

    I mean people making it sound like one cable TV channel blurring his face in a trailer and then rectifying it in the main broadcast is equivalent to him being mass banned/blurred across multiple Korean TV channels :S

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