''A new era of girl groups performing in stadiums will begin with TWICE leading the way''

  • Said an industry insider


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  • I am sorry but it looks like Twice is the last of the line of acts who can do a stadium concert outside of Korea and Japan.

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    Yes, I said it is the last of the line. I am not putting down its success ; I am only saying that its accomplishment won't be repeated by those who are upcoming

  • TWICE is amazing, an interesting case study.


    Has there been any other GG before who were very popular on Korean digitals, then fell drastically, however their physical sales and concert tours keeps getting bigger and bigger?


    It is almost like a BG dynamic.


    But no, at best 3-4 GGs can pack few stadiums (40000+) in their first tour to a new place. But I don't think that will be happening in a sustained manner to call it an era. It will be more exception than era.

  • TWICE is amazing, an interesting case study.


    Has there been any other GG before who were very popular on Korean digitals, then fell drastically, however their physical sales and concert tours keeps getting bigger and bigger?


    It is almost like a BG dynamic.

    I think what makes Twice behave like boy group is because of how loveable they are as a group. They are able to hold on to fans better than any other group. Do note that I'm talking about the actual fans, not casual fans.


    Lets think about what really differentiate boy group fans vs girl group fans? Usually its their dedication to a group. Boy group fans are really hardcore but less so from the public. That's explains for why boy groups do so well in albums and tours without the digital.


    Now let's think about nature of most girl group stans. They're usually not that dedicated to a group and will usually move on once a group ages (that's also why need gg seem to have a easier time than new bg)


    Casual fans will always leave with time, that's undeniable. The reason you don't see much gg make it to bg status is because by the time they lose majority of their casual fans, the actual fans also left due to the nature of gg stans.


    Twice is unique in the case that as their casual fans fade (hence the drop in digital) their hardcore fans remained. Long term hardcore fans also naturally means older fans which also means people with more money. More money means more capable of buying albums and going to concerts, even if it means having to fly to another state or country to do so, hence the reason for their album sale and touring but no digit. Twice don't have much casual fans left but their hardcore fanbase remains huge.

  • All true, but the inability to attract/retain what you call as "Casual fans" is the flip side of the coin.


    The casual fan does not operate of 'loyalty', they care only about the music and if they don't like the song, then they ignore. While the fan, will consume anything put out, even if it is not really to their taste.

    So an act which keeps casual fans coming in and converting them into their permanent fans is the most successful and growing one.

    Hence the need for both digital and physical success.


    Typically Kpop groups have one or the other or the both, but TWICE is unusual that it had one (9 back to back Digital #1s) and now the other, almost sequentially.

    Of course it is all a matter of extents. It is not as though they didn't have physical sales in the early years.

  • but we have to be looking at this from an older group perspective.


    New and trending groups will usually have both casual fans and hardcore. Fan retention matters litter in new groups as long as interest exceeds their room retention rate. Retaining fans is much harder than piqueing casual interest.


    How many older group have both casual and hardcore fans is the question here.


    Groups with little hardcore fans but high casual interest is the category not brought up yet. The dynamic of this type of group will have weak album and concerts but spike in interest each comeback but no longevity.


    Twices situation is the better of the two.


    Of course we're speaking in extremes. It's not like Twice isn't acquiring casual fans at all, just not at a rate that will spike digitals.

  • Sure. And yes we are talking only extreme extents.


    But you know in terms of age - Twice will be contrasted with its peer group - Blackpink & BTS- which enjoy both physical(fans) & digitals(all) simultaneously, while Twice is Digitals (all) & then Physicals(fans)

    That is what makes their pattern unusual for a GG.


    That apart, there is a 15 year old act, who never seems to fail with casuals, always brings them in - IU, that is something impressive. But she can't compete with the fandoms of top groups, when it comes to physicals.

  • Twice and Girls' Generation are very similar in this regard I would say.

    Many years as a top group. a big and strong discography, easy to be liked by both hardcore fans and the general public. So if any groups would be able to attract a big audience a couple of years after they had their best years it's groups like them.

  • Yeah, Twices concept starting off with cute concept really puts them at disadvantage as this is the least resilient concept to change as a group ages.


    BP's concept doesn't get affected the same way cute concepts do. Their appeal western and international audience is also a major factor for the resilience.

  • Yeah, Twices concept starting off with cute concept really puts them at disadvantage as this is the least resilient concept to change as a group ages.


    BP's concept doesn't get affected the same way cute concepts do. Their appeal western and international audience is also a major factor for the resilience.

    Correct. Cute is not age-resilient and easily replaced by younger idols.


    Yet it is impressive how ONCEs accepted their switching to mature concepts, and it helped to cement the western audience. Though they lost SK digitals.

  • Correct. Cute is not age-resilient and easily replaced by younger idols.


    Yet it is impressive how ONCEs accepted their switching to mature concepts, and it helped to cement the western audience. Though they lost SK digitals.

    Yeah, the switch definitely come without a cost, being that they lost SK and soke OG fans but I think it was a necessary price to pay for their current position now.

  • tbh while it's a nice thought, i can't think of any gg rn other than twice and bp that could sell out stadiums outside of Japan. physical sales on the billboard 200 is a good indicator of how strong a groups' US fandom is and no 4th gen gg is matching twice's sales yet. I think a lot of people confuse social media hype for actual fans willing to pay to go to concerts

    ead47f74c3dc14bd46149812f2155b77.jpgImage ⁘ 007833105f6b7733cb4d3f8c61fa19ae.jpg3291b57d2612af71f190a448dba0c51c.jpg

  • tbh while it's a nice thought, i can't think of any gg rn other than twice and bp that could sell out stadiums outside of Japan. physical sales on the billboard 200 is a good indicator of how strong a groups' US fandom is and no 4th gen gg is matching twice's sales yet. I think a lot of people confuse social media hype for actual fans willing to pay to go to concerts

    I honestly think that Aespa, IVE and NJ can do it.

    Fifth gen? Baemon and TripleS. But thats a maybe and needs another year or so.

  • NJ probably can. Aespa can do banc of California maybe.

    TripleS? Even a year or two from now that's crazy talk

    they already did a performance on a stadium. Its not crazy talk mate:


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  • they already did a performance on a stadium. Its not crazy talk mate:


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    We're counting anything now, huh?


    :DReally:


    I especially like how the stadium is half empty and you're still trying to use this as an example. That's dedication to the bit.

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    And the one who has to prove something to become an uncle is you haiyaaaaaa ;judgingpepe:

    Haiyaa...you dont have to worry about me...


    Uncle FD fried rice is full of my favorite white powder, MSG, king of flavor. Cooked in a wok with good "wok hay"


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  • The mystery though is, while TWICE and other Girl groups fill domes and stadiums elsewhere, they have not been able to do so in S.Korea itself.


    Has any GG pulled in more than 20,000 attendance for a single day's concert.


    The list of acts that have performed in Jamsil & Sangam with 40000 + numbers are all either Boy Groups, foreign acts, Male Soloists with the sole exception of IU - who after Jamsil Main has sold out for Sangam as well.


    Why aren't TWICE, BP or even SNSD able to pull more?

    2NE1 is returning after a long time, yet they too are doing just 4000-5000 Olympic hall?

    Will NJ, Ive, LSF, GIDLE do better than 15-20000?


    It is a strange phenomenon

  • Simple. Companies are not ambitious enough.


    They care about the bottom line too much and the preconception of the company owners is that female acts cannot sell out a stadium in Korea.


    The only company which arranged a stadium concert for a female artist in Korea was Edam Entertainment, whose then-owner Lee Jieun decided to hold a stadium concert for its sole artist IU.


    At that time Lee Jieun was the majority owner of Edam Entertainment and did not have to answer to stockholders, directors, investors, etc.etc.etc and could make the decision herself.


    Alas, Lee Jieun lost the control of her company to Kakao, which did not allow IU to have a stadium concert in 2023.

  • Haiyaa...you dont have to worry about me...


    Uncle FD fried rice is full of my favorite white powder, MSG, king of flavor. Cooked in a wok with good "wok hay"


    Much better than Jamie Oliver, throw away the chilli jam :mukbang:

    both uncles are


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