Why is LESSERAFIM the biggest victim of HYBE vs MHJ battle ??

This topic started with misinformation.

The fight started because Hybe went public with their audit of Min Heejin and their goal to oust her as ADOR's CEO, using what we now know to be a failed strategy built on manipulating the public with excessive media play and very dubious evidence of their claims.

Regardless of how you may feel about Min Heejin, she never made any of her internal complaints public until Hybe forced her hand with the aforementioned strategy. I don't know about you, but my heart will never bleed for an arrogant conglomerate that hired the top law firm in the country and then tried and failed to crush an individual.

So I just want it to be clear that Hybe is the one that risked the reputation of their girl groups by dragging an internal dispute into the public eye, with very little tangible evidence to even warrant the damage they've caused to their own groups.

The hate train on LE SSERAFIM started well before any of this drama, and its origins can be traced all the way back to their Easy promotions, particularly their encore stages and the hate they received for their vocals. Then the over the top "criticism" they received for their Coachella performance was next, and the Korean public started pushing a National Embarrassment narrative that grew large enough to get news coverage and headlines on national broadcast.

So LSF were already being used as a punching bag even before the Hybe/MHJ war, and then being pulled into that conflict only made a festering wound deteriorate even faster.

Also, just as a last second aside, please use MelOn Daily if you're going to bring charts into the conversation.

le sserafim had a major hit with coachella already way prior to the war.

Someone had to be a sacrifice, Le Sserafim took the hit like a champ.

Let's just deal with it.

Sacrifices had to be made for the next gens to thrive. 4th gen is done anyway.

Lesserafim's image started to go down due to their poor vocals during their coachella performance, before the scandal even happened.

LSF were the most likeable girlgroup until they reached number 1 with a collab song for a dead videogame

Quote from SooYoung

Yeah but Illit also got as much bad encore stage than Lesserafim did with easy

And they still end up pretty safe from the scandal and controversy

Maybe netizens are giving illit a chance because it's a rookie group. They can develop it themselves. Lesserafim vocals haven't improved much since their debut encore. Because dark clouds have been hovering over the group since their debut. So, ever since the Garam incident, they have always been prejudiced against the group.

I think lesserafim drop on charts has more to do with their lipsyncing accusations than MHJ scandal. They always had antis in SK, it was evident during their debut promo.

How is Newjeans not affected by this Scandal?

LSFRM we will see how much they got affected by this fiasco. But like you wrote the Chart Performance are definitly signalsing a plump.

But Newjeans are definitely affected by this. They were 2022 and 2023 absolutly untouchable but now their Charts Performance looks good for top Group.

But compared to their pervious works its a day and night difference.

Fanatic fans can write how much they like the damage is obvious.

lsf also had the coachella controversy some cult allegations too. its not all because of mhj.

for illit its hard for people to stay mad at them for copying generic girl group stuff like natural hair and school girl outfits. their scandal was pretty unserious

Quote from Wateris

Someone had to be a sacrifice, Le Sserafim took the hit like a champ.

Why did I read this in Negans voice?

Quote from SooYoung

Yeah but Illit also got as much bad encore stage than Lesserafim did with easy

And they still end up pretty safe from the scandal and controversy

Vastly different situations.

Illit

- Debuted 3 months ago so people have pretty low expectations of their stage experience and singing.

- Most focus has been on the concept issues, vocals were mostly used to compare them to Newjeans and their stages weren't international.

LSF

- Two members who should be very experienced idols (Izone was 2018, so Chaewon has been an idol for 6 years now and if you count HKT48, Sakura is in year 13).

- Yunjin's stages in produce making her seem to have regressed or never been as good as the camera's made her out to be (and frankly Sakura's old stages even make it seem like she has regressed too).

- Been criticised for vocals for months before hand so people expected they'd been training to improve for Coachella.

- Went to Coachella where the expectation was to sing live but sang badly week 1 and covered with a loud backing track week 2 making it seem like it wasn't an off day.

- Sakura's statement basically saying we did our best rather than recognising the issue and Chaewon's insta post added fuel to the fire.

- Endless fan and company media play about Yunjin being an opera singer (despite opera singers saying she basically was part of her school theatre club) so she had a higher pedestal to fall from.

- Being praised for their performances for the past 2 years and the increased usage of pre-recorded 'live' singing making them seem better trained and more perfect than they are and leaving less room for normal singing mistakes.

- The Chaewon cover video which was designed to white wash and look unedited but was severely edited and made it look like Hybe was trying to cover up and cast doubt on other times they sang live.

Quote from ThePhantomThief

Why did I read this in Negans voice?

Quote from SandyBee3

LSFM was already getting heat before the whole Hybe vs MHJ battle.

Yeah nutters were already going to pee pee pants city about Easy being filmed in a church, then the coachella meltdown

what about coachella fiasco and lsrf reaction to it

wouldnt that play a big part too?

and how was their longevity prior to the scandal?

i thought unforgiven and that other promoted song drop out of charts pretty soon too

Quote from pamyu-pon

what about coachella fiasco and lsrf reaction to it

wouldnt that play a big part too?

and how was their longevity prior to the scandal?

i thought unforgiven and that other promoted song drop out of charts pretty soon too

Just prior to Coachella LSF were having some viral moments with Smart. Particularly Yunjin and ESPECIALLY Chaewon, who was having a fairly big moment with her smart choreo and the whole "everyones perfect girlfriend/United States Of Chaewon" memes