When I made my thread about newjeans results with how sweet on spotify US the usual cries were that it was too soon, that you just wait, in the end newjeans and their fans will have the last laugh and celebrate when the song becomes a huge hit just like their past singles were. Well we are here now 3 weeks later and no newjeans fan is laughing or celebrating. In all honesty I never expected to be proved right about newjeans success totally depending on hybe money and connections this early, is all thanks to min hee jin idiocy this is possible, huge thanks to that crazy lady.
So here are the details to understand this generational downfall by comparing how super shy was doing at that same point:
Super Shy day #23 on spotify
Position: 23 (+5)
Streams: 3,581,065
How Sweet day #23 on spotify
Position: out of top 200
Streams: below 1,282,993
Drop: at least 65%
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The difference in playlisting explains the decline, and shows what label supports can do for a song
screenshot-songstats.com-2024.06.16-15_28_43.png
screenshot-songstats.com-2024.06.16-15_29_50.png
132M with super shy VS 36M with how sweet, abysmal difference, hybe clearly won against MHJ in the end. In the last 100 days hybe has proved two important things to all their groups:
- WE MADE YOU, we own your success, that's not something that comes from you but the massive promotional structure we created with our money and connections. We can create top groups out of nowhere and the top groups will be whoever we wish, you [the members of the group] are really not that important, at a moments notice we can create another group with less talented, charismatic or good looking idols and it will be just as successful if we want.
- And just like the success comes from hybe they can take it at any moment, the moment we want it you will stop being a top group so never forget it, no matter how successful you think you are, you are not our most valuabable assest, you are only as successful as we allow you to be.
Genuinely this has been the hugest and most sudden downfall I have witnessed, and I'm glad I was so right when I claimed all of newjeans success was thanks to hybe. Illit, lesserafim, aespa and I think even babymonster sheesh did better on spotify, crazy times.