Something I wish companies would actually copy from NJ
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I don't want them to copy New Jeans but I wish companies would give original music to their artists, like instead of the usual Kpop stuff, I like how new jeans has their own style in the Kpop genre that you can distinguish easily.
But the one thing I hate that companies have copied from new jeans is shorter songs, I miss when songs were 3 minutes instead of 2.
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Every single recent title track from any group has been 2 minutes. Sweet Venom by Enhypen is a good example. G-idles recent comeback album all has songs that are 2 minutes.
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I don't understand what kind of songs you listen to.
To just pick some random song
Dash, around 3.30
ITZY "UNTOUCHABLE, also around 3.30
Batter Up, about 3.10
There have always been songs that are shorter than 3 min, for example Girls' Day -Bubble around 2.35.
Maybe it can be a trend of fewer songs around 4 min, but a bit too be early to say.
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No mv teasers. The market is hyper saturated so much that releasing teaser after teaser feels suffocating.
For that you have to be on the same label as the one who owns BTS. able to pay for playlists and have the money to get brand sponsors and how to send you to big events, not to mention looking for good produce songs
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This newjeans roll out works only for newjeans, I honestly hate it.
it works because their songs are good, promotion is good, and their creative is good. it won't work for other agencies because they don't have hype that can afford to spend money on playlists, big event promotions, not just lazy ads
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It works for them because they've gp and creativity
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