Thread
The crumbling of IU's Empire should be a lesson for everyone else
https://www.allkpop.com/articl…rom-iu-to-lim-young-woong
As late as Dec 2023 IU was considered to be the most favored advertisement model in all of Korea
youtube.com/watch?v=jn7Q7p0k2PY
And she had the legendary record of losing not one of her endorsements in the years 2020-2024. She had quit a local pizza brand for Domino's, and that is the only endorsement of hers which had ended , and on her own accord.
But she loses the commercial for Samdasoo, a major water brand in Korea, to Lim Youngwoong…
As late as Dec 2023 IU was considered to be the most favored advertisement model in all of Korea
youtube.com/watch?v=jn7Q7p0k2PY
And she had the legendary record of losing not one of her endorsements in the years 2020-2024. She had quit a local pizza brand for Domino's, and that is the only endorsement of hers which had ended , and on her own accord.
But she loses the commercial for Samdasoo, a major water brand in Korea, to Lim Youngwoong…