Do you believe the Kpop industry is intentionally trying to sabotage Itzy?

Back when I was a newer k-pop Stan, Itzy was indeed a lot more popular and dominated the charts in Korea consistently during not only WANNABE era, but LOCO era as well. I think nowadays there are such a big variety of talented girl groups with promising visuals, amazing talents that appeal to different audiences, popular members, and more. I'm not saying Itzy is untalented, visually unappealing, or don't have popular members, because they do. However because JYP is giving ITZY songs that aren't necessarily the best, unfortunately many fans are bashing heir discography.

When there's too much of something, some people go look for new things, for the better or for the worse.

they kinda turned into a variety group

Their song quality went downhill after wannabe, wannabe is still one of my most favourite songs. Also in early 2021 when they were at their peak they have the privilege of being the only big4 4th gen gg so a lot of people focused on them because of their big4 background but after Debut of aespa and so many other new big4 4th gen ggs, that novelty of itzy faded away and they got forgotten. Also lia bullying scandal ruined their reputation in korea.

No, they are too busy sabotaging my faves to care about Itzy.

What happened? They stopped being good at their job.

Their last few comebacks/releases have been disappointing based on charting, awards, etc.

We all know why. It’s not due to lack of talent, rather it’s because of three simple letters. JYP. Give them better music. It’s that easy.

Nobody is sabotaging them except their own company.

The MAMA awards aren't gonna nominate a group that hasn't done anything spectacular this whole year except release bad music (no shade to members, just the company) ITZY have fallen off bad and it's not anything rude to say it's just the truth. I feel bad for ITZY because when they first DEBUTED I was a huge midzy, I loved Icy and all their b-sides. Now everything is just meh, so-so, and bad.

As other have said, their songs is not good enough, and to be honest they have too many not good enough songs. Wannabe was great and I also think Bet on Me is great, but a lot of their other songs is just not that good.

I would say the fate of ITZY is pretty common. You get a group that is hyped at the start, they debut with some songs that is not great but at least okay and all their fans pretend that their songs are great, but in reality they are not that good. It works for maybe 1-2 years but after that people start to accept their songs are not that good and public start too loose the intrest in the group. I would say AESPA is a bit similar.

Quote from SooYoung

You mean aespa is similar ?

Are we talking about aespa the girlgroup who was able to get #1 against Lesserafim and Ive some of the top gg of 4th gen in june when everybody were saying that they would have no chance

The 4th gen gg who got tokyo dome sold out for 2 days

And was able to get a make an english song chart for weeks in melon without even promoting it

I think i'm pretty objective if i say that this comment was really delusional

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Aepsa got ended by Queencard with ease

Like most groups who debuted early in a new generation, they were overhyped (not necessarily overrated, just overhyped) at debut. All attention was on them. Doesn’t help that dalla dalla and wannabe are their best songs, both released when they were just rookies. That and because of their succes they had quite some token stans. Now those token stans moved on and new girlgroups have debuted for them to focus on.

Midzys are hilarious. Why would anyone try to sabotage ITZY out of all groups

JYP has sabotaged all his group, not just ITZY

their last good charting song was POP

with how much profit they have, I doubt they don't have the money to choose a gp friendly songs

Yes. And i blame BTS in particular. Damn you

They stopped releasing good music after Not Shy.

And now even Nmixx songs suck too.

ITZY is a girl group from the first phase of the 4th generation, which was influenced by the Teencrush concept. With this concept, the 4th gen was unable to hold its own against the third generation for a long time. ITZY is also the only group that has been able to celebrate success with this concept.

Other notable Teencrush groups include Weki Meki, Rocket Punch, Woo!Ah!, Secret Number and Cherry Bullet.

Then STAYC had their first major success with Stereotype. Stereotype was the first song that was described as youtful, IVE then as the first youtful girl group and then especially NewJeans.

2021 saw the beginning of less of a new concept and more of a new development. This could be described as the second phase of the 4th generation, which can now surpass the 3rd generation with new freshness and new ideas.

ITZY have also developed, they are significantly more successful and popular than they were two years ago. In my opinion there should have been a nomination, even if an award win against IVE, NewJeans, LE SSERAFIM and (G)I-DLE's Queencard would be unlikely.

My personal top 5 songs from ITZY:

1. Nobody Likes You

2. Wannabe

3. ICY

4. Not Shy

5. Cheshire

JYPE management happened my guy.

I don’t think the tweet meant the industry is sabotaging Itzy but Itzy has always been discredited by kpop Stans even during their rookie years.

Maybe their songs aren't good? Have you considered that?