Hybe’s Dream Academy is flopping hard after initial hype

Quote from bzzz

North America is "global"?

For many people that's all that matters...

Sometimes it feels like Hybe's decisions are made after a 3-day coke and booze bender.

Quote from Ves

What was your title? It auto choose the first title made on merge

It was something pretty basic, lol. Like Dream Academy Korean Fanmeet Only Had 35 People, something very straight to the point.

Of course, I wasn't requesting to have the title changed for the OP thread or anything lol. I was just shocked since it doesn't send a notification when your thread is merged with a different one.

Quote from tokki-swag

I mean I guess it doesn't really matter if the prerelease show and all that is popular right now.

As long as once the girls actually debut, they have hype and attention, from their album and concepts...then they'll be good.

Popular pre-release show = high anticipation toward the release + sizable chunk of pre-release fans. And, these do not matter? At all?

Quote from susanamendes

For many people that's all that matters...

No surprise that their govt is acting the way it is.

Quote from keyboardwarrior7

I think this completely cements the fact that this group is in no way marketed for Korea. It was also revealed recently that one of the girls is openly queer, so people thinking this group is somehow KPOP with Westerners can drop it lol. Korea is not checking for Dream Academy.

So that begs the question, why did they even have a fanmeet in Korea!?

Should have had it in LA!? I would have tried to go. Like, HYBE, you have some real stars, please don't fumble the bag!? Ya'll already fumbled Adela.

Yes. They definitely gave no crap to Korean market thus, there were Korean contestants, fanmeet in Korea (and not LA) and the training in Korea to perform songs of Korean group with a surprise visit of the said group.

A+ level of logic thinking.

Quote from bzzz

Popular pre-release show = high anticipation toward the release + sizable chunk of pre-release fans. And, these do not matter? At all?

No surprise that their govt is acting the way it is.

Yes. They definitely gave no crap to Korean market thus, there were Korean contestants, fanmeet in Korea (and not LA) and the training in Korea to perform songs of Korean group with a surprise visit of the said group.

A+ level of logic thinking.

And the Korean fanmeet flopped. Why? Because HYBE has not been advertising there.

HYBE, one of the biggest companies in Korea, couldn't get 100 people to show up to an event? No one believes that. They didn't show up because no one knew about it or were interested, and why is that? Because HYBE is not putting importance or focus on them in Korea. Like, duh.

Quote from keyboardwarrior7

nana18 this is exactly what we were talking about the other day!

Yes exactly (I’m such a great analyst )

In all seriousness I really don’t get what these companies want do they want a K-pop fanbase ? An international kpop fanbase ?or a fanbase that is completely outside of K-pop ? One thing for sure Korea is a really wrong choice for these international groups simply because they don’t match the Korea gg vibes that Koreans love so why try to cater to them ?

I expected more from Hyde

I feel like these Hybe survival groups should flop once so that they realize just because they have money doesn't mean they can do whatever the heck they want. These last 2 survival projects have been embarassing flops and such a waste of money imo.

Quote from keyboardwarrior7

I think this completely cements the fact that this group is in no way marketed for Korea. It was also revealed recently that one of the girls is openly queer, so people thinking this group is somehow KPOP with Westerners can drop it lol. Korea is not checking for Dream Academy.

So that begs the question, why did they even have a fanmeet in Korea!?

Should have had it in LA!? I would have tried to go. Like, HYBE, you have some real stars, please don't fumble the bag!? Ya'll already fumbled Adela.

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btw can you tell me the queer girls name?

Quote from Catgirl

btw can you tell me the queer girls name?

its not fully confirmed but her name is lara, and indian-american!

Quote from nana18

One thing for sure Korea is a really wrong choice for these international groups simply because they don’t match the Korea gg vibes that Koreans love so why try to cater to them ?

Search up XG.

Quote from keyboardwarrior7

And the Korean fanmeet flopped. Why? Because HYBE has not been advertising there.

HYBE, one of the biggest companies in Korea, couldn't get 100 people to show up to an event? No one believes that. They didn't show up because no one knew about it or were interested, and why is that? Because HYBE is not putting importance or focus on them in Korea. Like, duh.

So, because something is flop, it did not happen? HYBE did not want Boynextdoor to be popular? YG did not want Treasure to be a top boy group?

Definitely a logical genius!

Quote from bzzz

Search up XG.

So, because something is flop, it did not happen? HYBE did not want Boynextdoor to be popular? YG did not want Treasure to be a top boy group?

Definitely a logical genius!

100 people?

If you're not getting it, I don't have any more conversation for you.

Quote from bzzz

Search up XG.

The entire XG strategy is to promote as a K-pop group so it makes that they promote in Korea but not for dream academy

They probably would've had 100+ fans for the fanmeet if the event was in US. Stupid move from HYBE

Quote from nana18

The entire XG strategy is to promote as a K-pop group so it makes that they promote in Korea but not for dream academy

LMFAO

Avex’s CEO Katsumi Kuroiwa on the Challenges of Creating Global Hits: Interview

Billboard Japan interviewed Kuroiwa in recognition of his selection for the 2023 International Power Players list.

www.billboard.com

Quote

You were selected for the 2023 Billboard International Power Players list in recognition of the success of XG’s debut and their appearance in the Mediabase Top 40 Radio Airplay charts, the first time ever for Japanese female artists. Could you start out by discussing some of the challenges you faced with XG’s debut?

Kuroiwa: We launched XGALX, a global artist project behind artists like XG, six years ago, in 2017. This was when the world’s attention was first turning to K-pop. Of course, K-pop already had its fans at the time, but this was about when it started to establish an overwhelming presence due to BTS. Avex has a long history of producing K-pop artists such as BoA, TVXQ, and BIGBANG. We formed a partnership with S.M.entertainment in 2001, and we created a label with YG Entertainment. The strong impression I got through our activities with them was that they were keeping a close eye on the Japanese and global markets. Leveraging this experience, we launched the XGALX project with the aim of creating global hits. Initially, we were aiming for a 2020 debut, but the COVID pandemic but a halt to any major moves, so the debut ended up being in 2022. We built up even more knowledge in the intervening time, so in the end it turned out for the best.

XG is based in Korea, but all of the members are Japanese. How does it differ from K-pop?

Kuroiwa: We have a great respect for K-pop, but what really sets XG apart is their originality and freshness. We built the group together with our partners around the world, taking the best elements from Korea, Japan, and the US. The potential of the members, the music production, the video, and the fashion all came together, overlapping and giving birth to XG. We didn’t want to make them a J-pop or K-pop group, but instead create an all-new genre, X-Pop.

The members of the group had a lot of different ideas about what language the lyrics should be in. Some said that since the members are Japanese, they should sing in Japanese, but ultimately they came to the conclusion that since they’d be targeting the global market, including the Korean market, English would be best. None of the members are native speakers, so we really focused on pronunciation from the very start of their artist development.

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If DA ain't gonna be promoted on Korean shows, where will it be? America's Got Talent or Good Morning America, campus showcase tour, radio play and magazine interviews?

Should’ve done it in Los Angeles.

Quote from bzzz

LMFAO

https://www.billboard.com/musi…iwa-interview-1235419312/

If DA ain't gonna be promoted on Korean shows, where will it be? America's Got Talent or Good Morning America, campus showcase tour, radio play and magazine interviews?

I can’t even get my local radio station to play any XG song especially Left Right. I kept sending emails on their request notification.

Quote from zylan

I can’t even get my local radio station to play any XG song especially Left Right. I kept sending emails on their request notification.

You probably would have an easier time if you had HYBE money and connections. I heard "Hitman" Bang himself is invested in this Dream Academy, still I'm skeptical about this group.