Stocks up over 5% and an increase in market cap of $40 million on the day based on the announcement alone.
[Official] 'YG Rookie' Baby Monster prepares for debut in September "Intense hip-hop debut song"
Enter 2023.07.11. 2:22 pm
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[Sports Chosun Reporter Baek Ji-eun] YG's new girl group Baby Monster is expected to debut in September.
According to YG Entertainment (hereinafter referred to as YG) on the 11th, Baby Monster's debut project is progressing rapidly under the leadership of general producer Yang Hyun-suk. A song in the intense hip-hop genre was confirmed as the debut song, aiming for a release in September, and the choreography and music video are in the midst of post-production.
In the meantime, YG has invited famous overseas producers to Korea to work on Baby Monster's album and held several song camps. Through this, a number of tracks including the debut song were secured, and follow-up projects following the debut were outlined early and promoted with a sense of speed.
It was confirmed that the promise Yang made earlier when announcing the confirmation of Baby Monster members, that "the debut will not go beyond this fall," is proceeding without a hitch. YG said, "Global fans are asking a lot about Baby Monster's debut date, so we're here to tell you about the current progress. We'll give you good news soon."
What kind of song Baby Monster will make a first impression on is also of great interest. Following the genealogy of 2NE1 and BLACKPINK, a song in the intense hip-hop genre, 'YG style', was heralded, raising the expectations of global music fans to the maximum. Expectations are high for the music that will be presented by those who have properly radiated the 'hip' aura of YG's identity through powerful performances, unrivaled stage manners, and explosive rapping through their debut reality show.
Baby Monster is a girl group released by YG about 7 years after BLACKPINK. With a multinational composition of Korea (Ahyeon, Haram, Laura), Thailand (Parita, Chiquita), and Japan (Luka, Asa), and their vocal, dance, rap, and visual capabilities are at a high level, they are a new monster that will shake up K-pop. Expectations are being met.
In fact, even before their official debut, Baby Monster is proving its overwhelming global popularity. The pre-debut song "Dream" not only topped the US Billboard's "Hot Trending Songs" chart even before the release of the sound source, but also heralded an unusual surge in popularity by surpassing 47.1 million views on YouTube.
[Biz Stock] YG (YG) Entertainment's stock price is strong... Baby Monster's September debut
Reporter Joon-Pil Yoon of Biz Entertainment
While YG Entertainment (122870, hereinafter YG) is preparing for the debut of its new girl group Baby Monster in September, its stock price is showing a strong trend.
As of 1:27 pm on the 11th, YG is trading at 79,300 won, up 5.31% (4,000 won) from the previous trading day.
YG announced on the same day that the debut project of Baby Monster (Luca, Parita, Asa, Ahyeon, Haram, Laura, Chiquita) is progressing rapidly under the leadership of general producer Yang Hyun-suk. A song in the intense hip-hop genre was confirmed as the debut song, aiming for a release in September, and the choreography and music video are in the midst of post-production.
