not only that but Elemental also had the worst opening week for a Pixar movie, in the case of The FLASH it opened below "Black Adam" and is unlikely to past the later
also reminder that movie studios don't get every dollar at the box office and instead get anywhere from 1/3 to half of the cost of each ticket, to put things in perspective about how horrendous these numbers are
Elemental production budget was $200 million and the marketing budget $100 million so $300 million total
The FLASH production budget was $220 million and the marketing budget $110 million so $330 million total
Elemental need to do $600 million+ just to break even and FLASH need to do $650 million+, again not to make money but just to break even
the thing is that so far both are locked to end below $400 million so each is going to lose their studios at least $100 million (and in the case of FLASH maybe even $200 million...)
in the case of FLASH they at least are planning to reboot the DCEU so i guess it doesn't matter that much it if bombs but in the case of Pixar they already fired 75 workers and are likely going to fire more after this news
crazy how dominant Pixar was during the 2000s and 2010s yet this past couple of years most of their movies had either disappointed or straight up flopped