An underperforming song doesn't mean the public lost interest in a group

    That's my personal opinion about charts, but rather than longevity or reverse charting, the initial performance is the one who shows if the public is interested in the group (as a brand). Red Velvet is pointed out as a group that the gp isn't always interested, but tbh, I think every era RV had the public interest because even if the rv last song wasn't their taste, they still listened to the new one and the song first day performance was good (the other days doesn't matter to this topic, chart performance isn't about RV as a brand, but about the song, even if a song charting high can make the brand stronger).


    Same about aespa. Girls first day performance was actually pretty good, even more for a heavy song like that. The problem is the song, even if koreans gave a chance and tried to listen to it, they didn't like the cb (I loved it anyway)


    Example of a group that lost gp interest? Kep1er. They never had a hit, but at least their older songs were actually listened. Giddy is one of my favorite releases this year and I'm sure SK would love it too if they gave it a chance, but We fresh damaged not only their gp interest, but their fandom too (they're selling less). If we name acts who used to chart high, Sunmi is a good example. She used to have hits, but now, her initial performance in the charts shows how the public isn't even giving a chance to her songs and she's usually out of top30 in the first day (Idk if it changed and she's charting better, I had a hiatus from kpop)


    Obvious a song with mixed reactions can damage the public image and make the public don't listen to the next song (a popular group being out of top20 in the day of release is a bad signal), but we can only see how the gp reception exactly when the next song is released lol (Spicy showed how SK is still giving a try and listening do aespa songs)


    Idk if it makes sense to anyone or I'm just really creative

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    Like 3

    This is true to a point. GP is usually unpredictable, and success of a song is sometimes based on pure luck (Rollin going viral with the YTer's video eg).


    However, with GGs especially, they seem to hit a giant wall at some random point. It's like the GP all got together in a 50 million strong groupchat and decided to stop listening to a girl group en masse. The drops happen at light speed, it seems one minute they're on top, then the next literally no one wants to listen to them. Happened with Momoland, Mamamoo, Twice, Gfriend, basically every non-4th gen group besides RV and BP have gotten this treatment up to this point. Even some 4th gen groups caused some worry for me, Stayc, Aespa, Itzy, but they all charted great with Teddy Bear, Spicy, and Sneakers.


    Oh My Girl is next on the firing line. I will be watching their comeback closely, if they even have one (all i've heard about them is that Mimi got casted on a TV show). I didnt like how Real Love never made an impact at all - at the very least it shoulda gotten into the top 5 of Bugs/Genie/Melon Top 100 on debut day, given all the assumed pent up demand after megahit Dun Dun Dance, but did it even manage that? I cant remember.

    Quote from BlackpinkHouse

    Even some 4th gen groups caused some worry for me, Stayc, Aespa, Itzy, but they all charted great with Teddy Bear, Spicy, and Sneakers.

    Teddy Bear and Sneakers was more a case of reverse charting, so their brand as a group wasn't strong to the public wait anxiously for their cb and listen it in the first hour/day. Spicy was in top 10 in a few hours, so the public was expecting them. I do think if they next cb after Girls was baddly received in SK, it would damage their brand, Red Velvet case is really exceptional, they had sequencial low charting cbs some years and the public still wait for them every time.


    But how you said, GP is really unpredictable. It's weird how a group is all over Korea in a year, and the next year they release a song and the public doesn't even bother to give a listen to it (Brave Girls case).

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    Like 2
  • AllKill VIP

    Actually more than not liking the song

    I think the biggest problem of Girls

    Was that it was a song release at the wrong time


    It was literally release in the summer, that's not the type of song i would want to listen in the summer if i was korean or a non fans


    If it was release in autumn or winter i think it would have do better just because i think the concept and the song fit better


    In summer you doesn't really want something who goes as heavy than this

    Koreans always prefered light concept and song for summer

    Sm and their problem with seasons, war memories from RV halloween cb in winter. But I do think even if charted better, Girls wouldn't be a smash in the right season. Aespa girlies have a taste similar to gp, and they didn't like Girls that much, while they hyped Spicy like crazy.


    I just think Girls is too heavy for koreans taste in general, but it's okay, Girls is for the arts, not for the charts :pepe-singing:

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    Like 1

    Maybe not one underperforming song, but if it's too many then fans at large might start to lose interest.

    Let's face it, a group isn't going to put out a bona fide hit time after time and fans have a prerogative to dislike a song if they choose.

  • AllKill VIP
    Quote from Baeggi

    Teddy Bear and Sneakers was more a case of reverse charting, so their brand as a group wasn't strong to the public wait anxiously for their cb and listen it in the first hour/day. Spicy was in top 10 in a few hours, so the public was expecting them. I do think if they next cb after Girls was baddly received in SK, it would damage their brand, Red Velvet case is really exceptional, they had sequencial low charting cbs some years and the public still wait for them every time.


    But how you said, GP is really unpredictable. It's weird how a group is all over Korea in a year, and the next year they release a song and the public doesn't even bother to give a listen to it (Brave Girls case).

    I don't know if StayC is z great example

    Because even if they never start in the top 10 of the chart they also do pretty well znd often reach it

    So i don't know what it really means


    Because they show a pretty great stability with each cb reaching top 10 So they definitely have some GP support

    But in the same time they never debut directly or near the top 10 so i wouldn't say the GP is also very hype for their cb


    I don't know :/

    Agree to a certain extent


    When a group manage to chart on top 10 or even top 15 on 1st hour, it usually indicate the general public has pretty decent interest in them. BP, Aespa and RV are examples, notwithstanding their long hiatus.


    When a group couldnt even chart high initially, basically mean GP has given up on the group - twice, itzy, brave girls, kep1er just to quote few examples. If the song subsequently climbed the chart, it mean GP is liking the song itself - Sneaker, Alcohol Free. The next comeback is not a guaranteed hit - evidenced by Cheshire, Scientist.

    Quote from gerrard174

    Agree to a certain extent


    When a group manage to chart on top 10 or even top 15 on 1st hour, it usually indicate the general public has pretty decent interest in them. BP, Aespa and RV are examples, notwithstanding their long hiatus.


    When a group couldnt even chart high initially, basically mean GP has given up on the group - twice, itzy, brave girls, kep1er just to quote few examples. If the song subsequently climbed the chart, it mean GP is liking the song itself - Sneaker, Alcohol Free. The next comeback is not a guaranteed hit - evidenced by Cheshire, Scientist.

    You worded it better than me lol Even the examples.

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  • AllKill VIP
    Quote from gerrard174

    Agree to a certain extent


    When a group manage to chart on top 10 or even top 15 on 1st hour, it usually indicate the general public has pretty decent interest in them. BP, Aespa and RV are examples, notwithstanding their long hiatus.


    When a group couldnt even chart high initially, basically mean GP has given up on the group - twice, itzy, brave girls, kep1er just to quote few examples. If the song subsequently climbed the chart, it mean GP is liking the song itself - Sneaker, Alcohol Free. The next comeback is not a guaranteed hit - evidenced by Cheshire, Scientist.

    I agree because i always find weird when kpop fans say X groups need better song to chart well

    But if the group isn't debuting in top 20 Melon it means that the GP wasn't even hype for the comeback itself


    And debut around top 80 it's basically means that

    They were not hype for the song and most people didn't even care about listening to the song


    So better song or not it would change nothing if the gp isn't interested by you and don't care about checking the song in the first hour

    I agree partially


    There are few other things to put in consideration


    - Fandom engagement. Sometimes a group has a good sized fandom (bot hard-core who buys millions of albums) and if they are hyped this will push the song further in charts. Other times the fandom is just not as excited. The older the group is, the less excited the fandom generally is


    - Advertising. Often a group comeback is highly anticipated because there are good promotions, good teasers and articles popping up before the actual releases. Sometimes the comeback just pass unnoticed




    About the advertising, I feel like the GP do not rationalize much about listening to a group or not. Most of people just don't care enough for idols to really anticipate them, the ones who anticipates comebacks are fans. The GP most likely is exposed to the massive anticipation (trough social media, word of mouth, ads, etc) and this translate them into knowing when the group will actually release the songs


    To help advertising new music, Melon created the new releases chart and we can see it's working really fine. Edawn, Nmixx and Chaeyoung last releases climbed a lot thanks to this chart.



    To measure how much fandom engament matters, look at the charting dynamics in different moments of Korean charting history


    2018:


    Before the chart reform, fandom engagement alone was more than enough to make any group to reach top 10 before the midnight and let the GP do the rest. We had instant hits like Love scenario coming from iKon, even if iKon could barely sell 100k, their group of 100k fans grouping together was more than enough to break the charts


    2020


    We had the chart reform which turned to be a nightmare for idols groups. Only IU and BTS could produce enough massive interest to break the top 10 at debut. A group who easily snatched into top 10 just a year before (Itzy) was now struggling to climb to the top 10. The amount of listeners necessary to reach top 10 was too big to break with fandom alone, boygroups like NCT who used to get #1 not don't even reach top 20 anymore


    2022


    Charts are now a mix of cumulative ULs and last hour ULs. With Melon with a huge decrease in usage highly anticipated comebacks are enough to break into top 20 at debut again.

    aespa's stability with Spicy shows the GP actually listened to the song and they liked this comeback (the promo haven't really even started.) I'm pretty sure the song will go even higher on the charts after the promo starts.


    aespa is having not only a hit single this time. Their b-sides are also charting extremely well and are being steady


    What aespa is achieving rn is even more wow for me because they are coming from a disaster era like Girls


    Their recent comeback for me is gold though and this new mini is incredible so I'm so happy for them that they are back on track :teddy-pepe:

    Quote from sorecer

    What aespa is achieving rn is even more wow for me because they are coming from a disaster era like Girls


    Their recent comeback for me is gold though and this new mini is incredible so I'm so happy for them that they are back on track :teddy-pepe:

    actually Girls era wasnt really that disastrous as some are trying to make it out as. Illusion still charting on cirlce chart and has around 300+million points. That's pretty good for a B side (not even a pre release like LTS).

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