Txt, NCT, Svt comeback all chart in top 10 Melon but Red Velvet, Twice, Itzy comeback didn't. Surprising?

I'm not even surprised.

Melon chart right now is full of bg tt and b-sides ft LWY.

let's see if they have longevity. i think this svt single will.

Have the charts suddenly changed recently?

But SVT, NCT have been charting even after melon chart reform along with GG because their fandom is big in Korea, no one know this?

Make thread like this after 4th gen groups like SKZ, Enhypen, The boyz, Ateez comeback and their whole album make it into melon 24h, daily chart, and weekly chart. For now, Melon is still GG domination.

Quote from kingkook

Have the charts suddenly changed recently?

Not that I'm aware of but I guess fandoms are focusing on streaming in melon charts...

Fandoms strong enough to chart vs fandoms not strong enough to chart

Conflating that with the general public ain’t it

It’s interesting to see big 3 groups on the back-foot though. They had it too easy for too long and got away with delivering rubbish

Melon has shrunk to the point that fandoms can manipulate it now like Genie and Bugs. It's hemorrhaged 50% of its users the last 5 years. Only about 4 million Koreans use it anymore, and in a country of 50 million people you can't gauge public interest off of Melon anymore.

Melon probably won't exist in 5 years. YoutubeMusic seems to be the preferred platform in Korea now.

Quote from kingkook

Have the charts suddenly changed recently?

Feels like ever since Dream charted with Candy, bg fandoms have taken up the challenge and are back to big time mass streaming.

The charts have changed in the fact that Melon’s user base has shrunk, a new exploit, and Armys in Korea are moving to other boy groups.

Melon has a lower userbase now so real-time is more impactful to raise songs. It is also the winter time so there are people streaming less. YT music has taken over and with K-pop’s focus on MVs, they have benefited from this even more.

There is now an exploit which is allowing newer songs to chart higher. If your songs are #1 on the latest hit 1 week and 4 week charts, your song gets prioritized. Boy groups figured it out through Candy’s success and are replicating it to various degrees. They ignore other charts such as Bugs and Genie because of their rule changes and low appeal and aim fully at Melon as the Melon chart is still used in cafes where the GP will listen. Look at TXT’s charting and how lopsided it is. It is a win win for Melon to hold users and for boy groups to increase their ULS. Only groups with big fanbases can do this, so don’t expect Treasure, Ateez, and Enhypen to pull this off. Only groups that can even touch the Top 100 can do this.

Lastly it is Armies moving to other fanbases. Let’s be honest, isn’t it a coincidence that this is happening after BTS’ hiatus. BTS was taking many boy group fans away from other groups, and now that they are not here, they are moving to other groups.

Quote from Nakayuki

But SVT, NCT have been charting even after melon chart reform along with GG because their fandom is big in Korea, no one know this?

Make thread like this after 4th gen groups like SKZ, Enhypen, The boyz, Ateez comeback and their whole album make it into melon 24h, daily chart, and weekly chart. For now, Melon is still GG domination.

Yeah idk why people are trying to downplay everything now that TXT is doing well

Quote from dryheat

Yeah idk why people are trying to downplay everything now that TXT is doing well

Go downplay melon, but one thing for sure:TXT also doing good in youtube korea balance of charting and sales.

newjeans le sserafim and ive left the chat???

Red Velvet was #14 on 2022 Melon charts with Feel my rhythm. Most boy groups are far from that.

Quote from apricot6216

The charts have changed in the fact that Melon’s user base has shrunk, a new exploit, and Armys in Korea are moving to other boy groups.

Melon has a lower userbase now so real-time is more impactful to raise songs. It is also the winter time so there are people streaming less. YT music has taken over and with K-pop’s focus on MVs, they have benefited from this even more.

There is now an exploit which is allowing newer songs to chart higher. If your songs are #1 on the latest hit 1 week and 4 week charts, your song gets prioritized. Boy groups figured it out through Candy’s success and are replicating it to various degrees. They ignore other charts such as Bugs and Genie because of their rule changes and low appeal and aim fully at Melon as the Melon chart is still used in cafes where the GP will listen. Look at TXT’s charting and how lopsided it is. It is a win win for Melon to hold users and for boy groups to increase their ULS. Only groups with big fanbases can do this, so don’t expect Treasure, Ateez, and Enhypen to pull this off. Only groups that can even touch the Top 100 can do this.

Lastly it is Armies moving to other fanbases. Let’s be honest, isn’t it a coincidence that this is happening after BTS’ hiatus. BTS was taking many boy group fans away from other groups, and now that they are not here, they are moving to other groups.

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Some interesting points were made but specifically for TXT, kmoas have been focusing their efforts since Can't You See Me era which was before the reform , so it's not as much a new strategy as one that really started to come to fruition!

Quote from Nakayuki

Go downplay melon, but one thing for sure:TXT also doing good in youtube korea balance of charting and sales.

Periodtttt

Quote from apricot6216

The charts have changed in the fact that Melon’s user base has shrunk, a new exploit, and Armys in Korea are moving to other boy groups.

Melon has a lower userbase now so real-time is more impactful to raise songs. It is also the winter time so there are people streaming less. YT music has taken over and with K-pop’s focus on MVs, they have benefited from this even more.

There is now an exploit which is allowing newer songs to chart higher. If your songs are #1 on the latest hit 1 week and 4 week charts, your song gets prioritized. Boy groups figured it out through Candy’s success and are replicating it to various degrees. They ignore other charts such as Bugs and Genie because of their rule changes and low appeal and aim fully at Melon as the Melon chart is still used in cafes where the GP will listen. Look at TXT’s charting and how lopsided it is. It is a win win for Melon to hold users and for boy groups to increase their ULS. Only groups with big fanbases can do this, so don’t expect Treasure, Ateez, and Enhypen to pull this off. Only groups that can even touch the Top 100 can do this.

Lastly it is Armies moving to other fanbases. Let’s be honest, isn’t it a coincidence that this is happening after BTS’ hiatus. BTS was taking many boy group fans away from other groups, and now that they are not here, they are moving to other groups.

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If the ULs are low it should also help the GG OP mentioned to chart.

Quote from LCJK

If the ULs are low it should also help the GG OP mentioned to chart.

They did benefit, just not as well. You need a strong dedicated fandom to stream well on realtime, and girl groups generally don’t have that.

Why are people acting like MelOn still isn’t the biggest music platform in South Korea. The claim that they lost a little bit of their users, that holds truth, however, they are still bigger than every other streaming platform in SK. It still isn’t an easy walk in the park for many Kpop groups to even chart on melon.

(As itiswhatitisss mentioned on another thread: this is just from last year. MelOn still holds the crown for the biggest streaming platform.)

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I find it funny that a song is considered a hit and the group, a digimon once they start to chart high on kcharts until it comes to BGs. What’s so impossible about people genuinely enjoying and listening to their songs? If people like it, it will chart. If they don’t, it won’t. Simple as that.