BLACKPINK being the "ig models" that everyone hated on, ended up with them

    Being a MAJOR REASON of why idols got brand ambassadors got deals, and its time that we talk about it. Wheter you like it or not, these 4 women got kpop a bigger role in modern fashion and its clearly that there is a before and after BP when it comes to fashion in kpop.

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    Quote from monalisalove

    People will name drop 1 idol or 2 from the same group, but BP did it with the whole group and they did it better!

    I think that argument is very weak, after those 2 recurrent idols when it comes to the theme, there wan't a wave of korean famous people doing ambassadors, after BP took GA roles around 2018-19 there was a whole as resurgence of idols in fashion houses, you can see the difference between 2015-17 (before BP) and 2020-23 (after BP). Nowadays EVERY famous idol has found a partnership, everyone has gotten an opportunity of being succesful in the fashion world.

    I don’t think it was BP that made it popular but the globalization of kpop. No one can invent or even popularize getting brand deals. It’s existed since the dawn of time. Blackpink (and EXO) were some of the first groups to merely take advantage of fashion brands taking interest in kpop. Fashion has always been a statement piece in kpop and it’s globalization made brands recognize it.

    Quote from ISaidISaid

    I don’t think it was BP that made it popular but the globalization of kpop. No one can invent or even popularize getting brand deals. It’s existed since the dawn of time. Blackpink (and EXO) were some of the first groups to merely take advantage of fashion brands taking interest in kpop. Fashion has always been a statement piece in kpop and it’s globalization made brands recognize it.


    Quote from chilean-stan1

    I think that argument is very weak, after those 2 recurrent idols when it comes to the theme, there wasn't a wave of korean famous people doing ambassadors, after BP took GA roles around 2018-19 there was a whole as resurgence of idols in fashion houses, you can see the difference between 2015-17 (before BP) and 2020-23 (after BP). Nowadays EVERY famous idol has found a partnership, everyone has gotten an opportunity of being succesful in the fashion world.

    Quote from ISaidISaid

    I don’t think it was BP that made it popular but the globalization of kpop. No one can invent or even popularize getting brand deals. It’s existed since the dawn of time. Blackpink (and EXO) were some of the first groups to merely take advantage of fashion brands taking interest in kpop. Fashion has always been a statement piece in kpop and it’s globalization made brands recognize it.

    Sorry, but BP numbers are quite high like a huge gap between them and the others through the years. Every BP member does it bigger.

    Quote from ISaidISaid

    Bp are only four members so for me that’s not really say much as such lol.

    I mean even if they are four, still each one of them has multiple brands under their sleeve, its not like they only got one offer and they went away with that. Around 2019 I remember Jisoo going to dior fashion shows and burberry shows, she was being fighted between both brands

    Quote from ISaidISaid

    I don’t think it was BP that made it popular but the globalization of kpop. No one can invent or even popularize getting brand deals. It’s existed since the dawn of time. Blackpink (and EXO) were some of the first groups to merely take advantage of fashion brands taking interest in kpop. Fashion has always been a statement piece in kpop and it’s globalization made brands recognize it.

    no one, I need you to repeat this after me, NO ONE think of luxury brand when they think of exo

    its just bp, they made it a thing bc 3r gen group simply didnt get this deals at debut, if they had a hit, the whole group got korean deals


    now, u have uknow gg members from big labels baggin bg withing weeks

    why just ggs? why luxury bands? the math isnt that hard

    and one reason bp even got those deals to begin with what their huge ass engagment in ig, a thing no kpop group has (except bts whose indivual ig started in 22)

    Quote from ISaidISaid

    Not sure what this means. But no one can pave the way for brand deals. And it’s not a trend either. Brands have to be interested in you you can’t pay your way through it. And brands are now interested in more than just BP.

    I didn't imply this. But BP made more brands look more seriously and business like at kpop thanks to their numbers and the profit their brands are having with them.

    Quote from ripia

    Blinks are more concerned about fashion than music I assure you nobody cares about their modeling in the kpop world.


    Paves nothing

    Go and tell that to every idol getting a partnership these days, they will surely agree with you on the no one cares part.

    Plus even taking away the brands debate, the fashion is something completely essential to kpop, there is a reason why there always fights about the best stylism in kpop and hair dyes. Visuals aren't completed only by the natural beauty.

    Quote from ripia

    Blinks are more concerned about fashion than music I assure you nobody cares about their modeling in the kpop world.


    Paves nothing

    they do tho

    bc these companies are moving BIG money so this brands collab with their ggs, most of these girls dont even have social media so a big brand cant measure the reach they have but they still sign deals?


    from aespa getting givency straight from debut in 2020, itzy signing with loewe, lsfrm making ig just for ads and now nj get ba within months


    all this happen in the last 2 years, the last 2 years since bp influence in kpop thru music and fashion reach highs beyond just korea

    Quote from monalisalove

    I didn't imply this. But BP made more brands look more seriously and business like at kpop thanks to their numbers and the profit their brands are having with them.

    That’s not a thing. When kpop went global BP, EXO I.e 3rd gen were leading so they got the brand deals. Now it’s 4th gen so they’re getting the deals. No one can make brands look at the industry. The industry has to thrive first. Which it is right now on the international scale like never before.


    If kpop was nugu after BP BP couldn’t have made any one to look at kpop. And if BP had never happened at all even then brands would have found kpop if 4th gen groups had this popularity. Popularity brought brands to kpop not blackpink. Did blackpink contribute to K-pop’s growing popularity. Absolutely. But that’s a separate discussion.

  • AllKill VIP
    Quote from ISaidISaid

    That’s not a thing. When kpop went global BP, EXO I.e 3rd gen were leading so they got the brand deals. Now it’s 4th gen so they’re getting the deals. No one can make brands look at the industry. The industry has to thrive first. Which it is right now on the international scale like never before.


    If kpop was nugu after BP BP couldn’t have made any one to look at kpop. And if BP had never happened at all even then brands would have found kpop if 4th gen groups had this popularity. Popularity bright brands to kpop not blackpink. Did blackpink contribute to K-pop’s growing popularity. Absolutely. But that’s a separate discussion.

    Yeah, we aren't agreeing in this one and if you think BP has no impact or the same impact as Exo as you keep mentioning them... Nope.... Kkkkk

  • AllKill VIP
  • AllKill VIP

    Tbh they're probably the only idols that perfectly embody their respective houses extremely well, especially Jennie with Chanel. Maybe only Wonyoung and Miu Miu come close. So it's no surprise they've seemed to popularize it.


    People are acting hoity toity to this but fashion is a really important part of KPOP tbh, just look at the fans that always complain about the styling their fave gets. I don't get why it's such a problem when Blinks talk about it.


    I find it interesting though that no other company debuting their group (aside from maybe LSFM) has thought of opening IG accounts for each members as if that isn't a big reason why BP are so popular right now, especially when they're seen wearing stuff from more luxury brands.

    Quote from monalisalove

    Yeah, we aren't agreeing in this one and if you think BP has no impact or the same impact as Exo as you keep mentioning them... Nope.... Kkkkk

    You have to be in extreme denial if you don’t think what Kai did and is doing with Gucci is one of the biggest brand deals in kpop of all times. I literally saw his face plastered with my own eyes in Dubai, New York and San Francisco(and there are dozens of other cities apart from that). Rest assured BP and had nothing to do with it. Their individual popularity is different from what they do with the brands. Like I said popularity, image, style etc brought brands to kpop. No one act influenced it. In any way.

    Quote from ISaidISaid

    If kpop was nugu after BP BP couldn’t have made any one to look at kpop. And if BP had never happened at all even then brands would have found kpop if 4th gen groups had this popularity.

    Anything can't happen without something setting a precedent before, if BP never happened sure they would have been a few more years without a link between kpop and fashion houses, but they did happened and setted in march the collaboration process.

    Trust me, there is a reason its why after their big blow up in fashion that other groups started to get them, there is simply a surge when it comes to fashion and kpop after BP, they needed to be there for it to happen, but without them the surge wouldn't be as big as now.

    Quote from ISaidISaid

    You have to be in extreme denial if you don’t think what Kai did and is doing with Gucci is one of the biggest brand deals in kpop of all times. I literally saw his face plastered with my own eyes in Dubai, New York and San Francisco(and there are dozens of other cities apart from that). Rest assured BP and had nothing to do with it. Their individual popularity is different from what they do with the brands. Like I said popularity, image, style etc brought brands to kpop. No one act influenced it. In any way.

    sure, Kai’s face is all over Gucci but it’s just one member of exo. BP is recognized by the members and the multiple brands they represent.

    Quote from chilean-stan1

    Anything can't happen without something setting a precedent before, if BP never happened sure they would have been a few more years without a link between kpop and fashion houses, but they did happened and setted in march the collaboration process.

    Trust me, there is a reason its why after their big blow up in fashion that other groups started to get them, there is simply a surge when it comes to fashion and kpop after BP, they needed to be there for it to happen, but without them the surge wouldn't be as big as now.

    Again it had nothing to do with BP. But with K-pop’s popularity. If BP had said NO to brand deals for example, the brands would have found someone else. It’s popularity not the individuality of the act.

    Quote from sheryllee3

    sure, Kai’s face is all over Gucci but it’s just one member of exo. BP is recognized by the members and the multiple brands they represent.

    Because they were all popular and suited the high fashion image. In exo Kai suits it very well. Now there are others in kpop that suit it very well. Again no one can make brands take any interest in any one else. That’s not a thing. This is not paylola. Or a free for all.

    Quote from ISaidISaid

    It’s popularity not the individuality of the act.

    Which is something that can apply to everything, but you are getting away of the point. At the end of the day they did accept and did managed to popularize in a huge way the fashion deals, of course that kpop globality helped a little bit, but because they actually got famous globally too even before the ambassadorships. You are talking like the popularity effect wasn't also built by BP.

    Quote from chilean-stan1

    But after him there wasn't a big wave of idols doing it. He is part of the history but the main credit goes to BP, and that is what this thread is about.

    There is a reason why I said major reason and not the first reason, we both know that BP importance is bigger than GD in these things

    In 2nd gen Big Bang were very clearly the biggest group internationally hence your reply it’s a false equivalence IMO. They had the biggest YT numbers, the bigger tours etc. It was in 3rd gen that more groups joined in and in 4th gen almost all of them have vast number of international fans.

  • AllKill VIP
    Quote from ISaidISaid

    In 2nd gen Big Bang were very clearly the biggest group internationally hence your reply it’s a false equivalence IMO. They had the biggest YT numbers, the bigger tours etc. It was in 3rd gen that more groups joined in and in 4th gen almost all of them have vast number of international fans.

    I am not trying to make an equivalence though? its a comparison and I noted that GD failed to popularize the fashion deals in the way BP did. After GD which other 2nd gen idol got an ambassadorship? I'm sure there was one or two but none of them managed to create the same impact BP did with them, ask now about after BP, and you see the difference.

    Quote from chilean-stan1

    Which is something that can apply to everything, but you are getting away of the point. At the end of the day they did accept and did managed to popularize in a huge way the fashion deals, of course that kpop globality helped a little bit, but because they actually got famous globally too even before the ambassadorships. You are talking like the popularity effect wasn't also built by BP.

    ignore her let's continue talking about bp's impact lol

    Quote from chilean-stan1

    I am not trying to make an equivalence though? its a comparison and I noted that GD failed to popularize the fashion deals in the way BP did. After GD which other 2nd gen idol got an ambassadorship? I'm sure there was one or two but none of them managed to create the same impact BP did with them, ask now about after BP, and you see the difference.

    Are you trolling me or something right now. 2nd gen groups were not popular internationally why will they all have international brand deals 😭


    Are you purposely pretending you don’t understand what I am saying?


    International Popularity = International Brand deals


    Who was one of the first biggest internationally? That’s BP. And after 3rd gen more and more groups got international popularity hence why more and more idols got international brand deals. Brands would have taken interest in ANYONE that’s popular internationally and suits the brand image. No one can “influence” or “popularize” it.

    Again I was making a comparison, not an equivalence. Yeah 2nd gen didn't had enough popularity to do it, but I would argue that around their prime years (2012-2013) they were in a similar positions to the prime 3rd gen (2017-18) because the gap isn't that big, and yet they still didn't do the break out that was needed to become what 3rd gen did.

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