This is a troublesome period for kpop because we need a messiah. BTS taking a break means kpop's momentum will be hit. So the next bet is BP.
But BP, despite what their fans claim never really live up to the standard where they can be legitimately seen as a sustainable act.
Not even a month since their comeback properly and they are already out of Spotify's top 10 streaming artist. They hit #1 on Billboard but the total units were less than their last album? Was the hype somehow less? Maybe their last album had the novelty of being their *first* album? Plus big western collabs... we all know blinks like flash. Was this album less flashy?
And is it really about promo because they have some Spotify streaming deals and promotions. I don't think BP's performance promo matters because it's not like they perform a lot or something.