Display MoreI've search something that maybe could help with this,
but it may be too broad to picture the situation.
so this is GDP growth of SK from 2010 to 2021
as you can see that it's quite stable around 2016-2017
and twice already hitting total sales of 500K around December 2016, and their more&more album hitting 500K sales on July 2020.
for izone they are hitting total sales of 500K around April 2019, and their oneiric album hitting 500K on June 2020.
but like I said, the SK gdp alone can't picture the whole thing since each of them had one album hitting 500K in 2020, which in 2020 their gdp is really dropping (also it's not like all people in sk buying kpop album ).
So there must be another factor, which is the global market.
and the kpop sales are indeed increasing along with the globalization of kpop to other sides of the earth.
So I think they key factor is the global market, mainly Japan and China. These two market will likely be the sustainer for 1 - 2 million sales number. But for how long?
and maybe the sales number could even increased if somehow the companies could grow a bigger market in the west. Like someone already said, 3 - 3.5 million is achievable; but only if they also had the West as their market.
Definitely the global market will be the biggest factor in album sales. We know China and Japan continue to buy albums at a frenetic pace, but Kpop groups are even getting locals here to buy physical albums, something unheard of for most local artists.
I just remember back in 2019-2020, everyone was fainting at GGs selling 500k and now we've got literal rookies doing that at debut. Back in 2020, we all thought Hardy was nutso when he predicted over 1M in album sales for BP and the dude ended up being spot on. In less than two years since then, we've now got FIVE girl groups selling 1 million and a few more from this list that are on deck and within striking distance of reaching that threshold in a year or two (Red Velvet, NMIXX, Lesserafim, Newbeans, Kepler, StayC, Gidle).