do you think its a right decision to drop Soojin and Stray Kidz from their cf deals ??

Yes, because you wouldn't want your brand associated with drama, whether it's true or not.

Soojins case is pretty big. True or not, I can understand brands not wanting to be associated with her

yes its bad for sales

It was expected. CF deals are by definition all about promotion. If the contracted model is bad promotion for whatever reason, they gonna take their distance.

better cancel so people are not going into your posts complain about the issue

I mean, brands get to decide who represents them. Getting paid as a spokesperson/model is a privilege, not a right. If the brand doesn't want to be associated, that's their decision.

Personally, I thought Hyunjin's apology was pretty good, as celebrity apologies go. But the company announced he's ceasing all activities to lay low for a while, so you can't really be a model if you're not doing activities. I rather suspect the whole band will be quieter for a bit to let people get occupied with some other scandal, which is inconvenient for the brand if they want a lot of active promotion.

So yeah, even though I think he did the right thing, actions do still have consequences, and brands get to pick who promotes them. Apparently other companies have come under fire for it (https://www.allkpop.com/articl…orting-stray-kids-hyunjin), so maybe they just wanted to miss the drama.

As far as Soojin, has she apologized (I don't remember seeing it, maybe I missed something though)? Has the company released a definitive statement even? It sounds like things are still in progress there, so maybe they're waiting on her label to finish whatever investigations they're doing, or whatever NDA and settlement negotiations are going on to gauge public reaction.

Stray Kids isnt dropped.

CLIO put a statement saying they are still discussing the contract because of Hyunjin's hiatus, since JYPE retired him from all his schedules, so he couldnt model for them.

Quote from bartkun

yes but they also added that all content is deleted

It was since they aren't sure how the contract will stay. It doesn't make sense to keep using their image while it isn't solved.

as some people have said above having a cf deal is all about image why you want an idol or group to promote your product and use their image for your product

if an idols image is damaged (regrardless of the reason) then its going to be hard for the product to continue to use you

Quote from aristophenes

As far as Soojin, has she apologized (I don't remember seeing it, maybe I missed something though)? Has the company released a definitive statement even? It sounds like things are still in progress there, so maybe they're waiting on her label to finish whatever investigations they're doing, or whatever NDA and settlement negotiations are going on to gauge public reaction.

She apologized for behavorial issues she admitted to but she denied most of the accusations. Plus, she conceded she didn't remember each and everything and knetz used that against her for being typical bully words. So it didn't do much good.

It’s their business they can do whatever the want, especially since knetz have been ripping both brands a new one for still having their pictures up

Quote from bartkun

Don't know if they have "female" muses but if not then maybe they will talk things with JYP to make a swap to ITZY.

Or they will use 2PM which is preparing for comeback.

btw. yeah with Soojin it's the same, everything was taken down from posters to social media posts

and brand said they will talk with agency but at this point they didn't announce "deal cancel".

I didn't know about Soojin since I don't follow her or her case. But I hope everything can be solved soon.

Of course image is v important

It's business. Regardless if a controversy is true or not companies care more about investors than about finding the truth. So anything that can negatively affect shares or whatever they'll ditch them in a heartbeat.