I've seen midzys on Twitter complaining that the type of promotion itzy has been receiving so far (all the cooking stuff) is the "useless" (their words) type of promotion that doesn't actually pull in any new fans. (this is probably in response to seeing groups like aespa performing at coachella or having comebacks).
I recall when the rumor of itzy was going around and everyone hated the thought of it for a reason that I am yet to understand. I'm still salty cuz it would've been a great chance for them to actually promote themselves by showcasing their amazing performance skills. but instead we get a cooking frenzy. to top it off its not even like they're resting, itzy is still being overworked with a bunch of silly promotional activities.
anywho..hope a comeback is near.