The 64th annual Grammy Awards brought together the buzziest talent in the music biz, including BTS, Doja Cat and Questlove, on Sunday for a star-studded live and in-person ceremony in Las Vegas. However, unlike other awards ceremonies that have seen ratings rebound this year, the Grammys matched 2021’s all-time lows.
In fast affiliates, Sunday’s live broadcast on CBS and livestream on Paramount+ delivered 8.93 million viewers, nearly level with last year’s 8.8 million. The 2021 show marked the Grammy’s least-watched iteration ever. Just for comparison, the 2020 show earned 18.7 million viewers in final numbers while the pre-pandemic 2019 edition raked in 19.9 million sets of eyeballs.
Grammys Match Last Year’s Low With 8.9M Tuning In On CBS & Paramount+
The 64th annual Grammy Awards brought together the buzziest talent in the music biz, including BTS, Doja Cat and Questlove, on Sunday for a star-studded live…
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