Loona's 10 billion won (about $8.5 mil) investment was mostly spent on two of the members, not including Chuu

Quote from bartkun

that whole money you mentioned is basically investment into MV's and albums of all girls

and sub-units as well

it's just that Koreans woke up too late to enter fanclub

if they would jump hype train and have same interest as i-fans then we wouldn't be even discussing about it now because number of CF's would probably triple, and number of sales would probably be at least two times bigger, not to mention potential charting, etc.

ah and also all people should remember one thing

dorm + food + outfits

for 12 girls cost a lot, this is why more and more labels debut half smaller groups now

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Except the money was mostly spent on two of them and the rest were stiffed

and one of them is expected to pay for monies spent on someone else's behalf.

Quote from selfmate

interesting but like others have said

Sauce?

Initial promotion

Concentrated upon Heejin and Hyunjin.

They were the members the company put everything in, and when Chuu gained traction the owners were , I have to say, not too happy which is why they are ignoring Chuu's pleas.

Chuu was not their choice to become a big star but Heejin and Hyunjin went nowhere.

Quote from RogerK-prock

Wow, that's quite the investment news about Loona – $8.5 million is no small figure! It's intriguing to hear that a significant portion was focused on a couple of the members, excluding Chuu.

Yes, which is why Chuu was able to bolt out

Unfortunately that led to everyone bolting out.

Quote from bartkun

but the money wasn't true

Jadeon Jeong said that it was all media play and the 'real' money used to build and promote group was more around 2-3M USD

But it is true that most of the money was spent to prop up Heejin and Hyunjin, and the rest got cold feet

Quote from SooYoung

Nothing shocking

Hyunjin and heejin were the 2 first members introduce

Obviously they'll be getting the one with the MV with the biggest investment considering it was a small company they needed to catch the attention of the public with their concept and aesthetic

Once they did it you don't have to put as much money anymore

I'm sorry to tell you but therens nothing shocking pr bad here kpop groups are product and some of you need to understand this

Entertainement, makeup, etc... When a brand launch their first collection they always pour tons of money in their publicity and PR to get the attention of the media and the public because they are new

Once they catch this attention they still to publicity etc... But they don't pour as much as money than they did at first because they already have a public now ready to buy their products

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In SNSD, it began to go wrong when Tiffany, a less promoted member, became the #1 most popular member of the group, while Jessica, who was to be promoted among with Taeyeon, began to fall behind.

BBC put all hopes on Heejin and Hyunjin, and since they were the most promoted, if they became popular it would have recouped its investment. So Chuu becoming popular was not in the books since Chuu was not that promoted and was not in the general plan.

It was Chuu Can do It which changed Chuu's fate since its staff was only loyal to Chuu and didn't care about what BBC thought

People like Chuu becoming big, when nothing was invested on them, creates a big problem for companies since it messes up all of their plans.