the BIG4 domination will become worst on 4th gen

4th gen has just started, there is plenty of time for non big 3/4 groups to rise, and (G)I-DLE, Everglow etc are already getting mentioned so it's not like no girl group has risen so far from non big 4 groups.

But we might get some groups this year or the next there is alot of groups planning for their debut, who knows

Too early to tell for 4th gen since 3rd gen is still dominating and it’s hard to see them slowing down anytime soon

I would agree that its too early to tell...

There is no Big4 only Big 1 & Big3.

And G Idle are doing really awesome despite being from neither big1 nor big3. The main reason is they are trying to creat their own concept, own lyrics. Izone had great potential if they had not disbanded.

And don't worry, the group under big companies who will try to be clone on previous successful groups will faded away in course of time. At least what I have seen the passing on 2nd to 3rd gen.

Maybe for boy groups.The gp loves ggs more,always will.

Not if you support self-produced queens (G)I-DLE. They have the best shot of breaking that 4th Gen Big 4 barrier.

i’m not too sure about that

- gidle is one of the biggest 4th gen gg

- ateez is one of the biggest 4th gen bg

- everglow, loona, and stayc will likely not leave the top 10 of 4th gen gg

- dreamcatcher is 3.5 gen but most of their contract is in 4th gen. they’re also one of the biggest gg

- purple kiss from rbw might be a top10 4th gen gg

i think especially after the rise of bts and bighit.... there is more openness towards small company artists. Also a lot of disrespectful people and networks from 3rd gen have cleaned their act up after mistreating bts then bts getting huge later on.... it’s small changes here and there but i definitely think it’s getting a slight bit further from exclusive big company culture than closer to it

I actually disagree.

The Big 3 domination was largely created by the monopole that they had over the promotional tools - TV shows, award shows etc... with social medias taking over, kpop groups can talk directly to their potential fans, and from there short-circuit any traditional circuit.

Obviously, it will always be easier for bigger companies to spend money on their new artists, and the Big 3 privilege will always exists - that's a fact. But there are a lot of ways to go around it nowadays, a lot more than at the beginning of 3rd Gen.

That said I do agree that Big 3 domination is still a thing for GG, more than for BG. GG still largely relies on GP for support, and this is helped a lot by being in a Big 3 company.

calm down

Saying this now its like saying in february of 2015 non big3 groups wouldnt make it in 3rd gen

Then we had BTS, Seventeen, Mamamoo, BTOB, GFRIEND, Oh My Girl etc

Too early to tell

I hope for ATEEZ & MCND

Too early to tell. There will always be new Exid /Momoland (viral hit) and OMG (sudden surge of popularity) in 4th gen.