Somi: an extremely likeable all-rounder entertainer with a great personality, a good sense of humor, family values as part of her brand, that appeals to tweens/teens.
Unlike Disney, the Kpop industry doesn't really know how to market someone like Somi (Disney didn't before the 2000's either), but Teddy seems to be slowly figuring it out (without anywhere near Disney's resources, but social media helps level the playing field a little bit).
Anymore is the obvious evidence that Teddy is looking at Somi like a Disney artist. The song could be from a Disney tween/teen show.
And XOXO also seems to have similar influences that are more obvious in the band version (but with more Teddy-kpop).
Even Dumb Dumb opens with a child who later becomes a high school 'princess/angel' dancing on stage.
Somi/Teddy still hasn't cracked the 'show/movie' part of the Disney formula (although the narrative of Sixteen/Produce 101 is similar to the tween-becomes-star narrative of Lizzie McGuire and Hana Montana, but that's 5 years ago). The closest they come is 'I Am Somi', but that's just the usual kpop vlog with a little variety thrown in. Probably their best bet would be a variety program with some narrative and good production values that would appeal to tweens/teens, and leverage Somi's idol connections. Something more than the usual idol variety like 'I Am Somi', although they could use 'I Am Somi' to experiment with different formats.
Somi/Teddy need to think outside the usual kpop box to make this happen.
Here's an overview of how Disney did/does it (obviously they won't be able to follow this exact formula):
