JYPE is terrible at building hype

I like The Feels, you can make two paragraphs of essays about how bad Formula of Love but The Feels answer all your and my worry.

Quote from killthisfenty

Announcing a cb date then dipping for 3 weeks is a terrible move especially when we don’t when they will drop the teasers

we know. they showed a timetable.

I give up with jyp management they don’t know what to do they need to fire and look for sm management system.

how about them fucking deleting the trailer for Noeasy

jype is often so strange

is there any company that does it right?

the way of promoting savage killed me.

but look at aespa now - received not enough promotions, music banks, and YouTube content. they have time to meet friends and go to weddings. that's fine, but right now with their situation when they are growing, they should offer us more content. watch out, sm is going to screw up and the opportunity for excessive growth will pass over their noses. also the change of stylists in this era was a shot in the knee. gj sm!

Idk why jype likes to drag teasing periods out so long, it's so strange and it does kill hype.

Quote from Srina

is there any company that does it right?

the way of promoting savage killed me.

but look at aespa now - received not enough promotions, music banks, and YouTube content. they have time to meet friends and go to weddings. that's fine, but right now with their situation when they are growing, they should offer us more content. watch out, sm is going to screw up and the opportunity for excessive growth will pass over their noses. also the change of stylists in this era was a shot in the knee. gj sm!

But that method sm is applying is deliberate and great so the fans will eat up everything and be hungry , pretty much the bp print (Note: I’m not coming for the group) , I personally will pick dm’s way over jyp, itzy release their comeback and jyp went on to release 9 different content at once, Midzy can’t focus on comeback because we are watching this and that?? Jyp entertainment is just full of crap. They are always hot topics for their mismanagement from styling to planning comebacks . Be grateful for sm management

Lmaooo it's why I stopped taking jay why pee serious they leak their own songs for hype they spoil the best parts of songs in teasers they do to much they even killed jay why pee en hype posting 1000 videos per week

The fact that they are using such a long promotional period for their new gg 💀

It's all over the place

i also dont like the dragging time before dropping a song. The feels also had a long waiting time, and it did killed some hype.

I think JYPE is trying to KILL the hype for TWICE. Alcohol-Free's timed teasers were much better than The Feels and Scientist.

Quote from huytienlam

I think JYPE is trying to KILL the hype for TWICE. Alcohol-Free's timed teasers were much better than The Feels and Scientist.

So that way they can resign with less money? Mmmm, interesting.

I think SM is the best at making promo and hype. Sm creates the best excitement when they made good promo for their artist. Since the promo period is not very long, the hype does not disappear. Yes, I like Jyp's long promo, but it's too long and they always gave too much spoilers in Mv teaser and he kills the excitement.

This is what I have basically stated in another thread regarding to kpop promotion. Kpop promotion prerelease generally long and dragging on. They generally have the opposite effect rather than what the companies think. I think Blackpink prerelease promotion is 1 of the best out there. Short and simple. No spoilers.

Announce 1 month preorder link for physical. 1 week before release, post physical album preview, concept photo, MV teaser and that is it. Don't post too many photo teasers. Don't post track spoiler. Basically, don't spoil the MV And the songs.

People attention span are short especially with Gen Z. People want surprise, so less spoilers from MV, photo and track teasers are a must.