Solo artist are OBVIOUSLY preferred over groups.
- Cheaper to producer
- Likelier to succeed
- Solo artist make more money in the west.
- easier for to write and produce music for
No one is interested in every kpop company trying to manufacturer and push a bunch of teeny boppy, micromanaged groups. One Direction was able to last for a little longer because they switched their image to a more “mature” soft rock style than sticking to the sound of their first two albums.
Also if they do make groups why not GG? GG even in the west have always had to most appeal from the GP, scoring hits and even rivaling their male groups in album sales and touring. During the teen pop phase in the late-early 200s Brittany Spears and Christina Aguilera on the own was outselling and rivialing then in every metric. Destiny Child also had massive hits and HUGE album sales, so why do these kpop boy groups are the only money makers when they treat the girls like shit.. SM not tapping into RV potential and YG dropping the ball with BP by choosing bad singles to push in the west (seriously did they think the girls and boys was gonna go up for Ice Cream) I can tell Interscope didn’t want to promote that! ... solo artist and girl groups are also more likely to be nominated and win Grammys (but to be fair MOST major boy band/groups also got at least 1 Grammy nominated but only the more R&B or Mature groups win)
Like image if someone like Rina Sawayama or IU (if she sang in English) or their own Olivia Rodrigo (she’s half asian.. Filipino) if they had the push and support from HYBE along with Ithaca and UMG.. BITCHHHHHH!