BeLift Entertainment just can't stop living up to their namesake given by fans

At this rate, just scrap the group and start again. It's just embarrassing now (not like it wasn't already, but you get what I mean).

I was about to come here and defend them, and yikes is all I will say.

I don't understand companies that they think they can get away with plagiarism in 2025. The world is connected and people can easily point to example of plagiarism

I feel bad for the girls because they seem talented but their company continues to let them down. It feels they can't have comeback in peace because of company's actions.

Quote from StanGIDLE

I feel bad for the girls because they seem talented but their company continues to let them down. It feels they can't have comeback in peace because of company's actions.

I feel bad for them, too, as none of this is their fault.

When people refer to ILLIT with criticism, they should be specific about who they are criticising, and not appear as if you're criticising the girls (as thickwits will use it as ammo).

Personally, I think the whole ILLIT production has been a mess since. From the pre-picked choices from R U Next (you can tell by editing) to the concept for them, what Belift thought would be an assured success has started to flounder, and they don't know what to do with them.

I believe that two groups should've emerged from R U Next. The *Enhypen sister group* with RubyMoon (if it were a thing), with the likes of Iroha and Yunah being a part of it, and BabyCrescent with the likes of Wonhee and Minju (torn on where Moka would fit between the two). BabyCrescent could've been spun off into the likes of Attrakt, since BSK seems to have a relation with the CEO.

At this point illit has two fandoms, tokkis and glitts. Do some research before setting up girls for more hate.

This just show how many unprofessional people work in belift.

It's a pity, illit have really nice songs, but they are always dragged into belief mess ..

Quote from Yama-Chan

The artist himself posting on social media and pointing out the many purely coincidental similarities between his work and BeThief Ent's work isn't a K-Pop fan.

The creative director at BeThief literally followed him on social media.

Another pure coincidence I'm sure.

YOu seem to care alot about artists art where was this enthusiasm when newjeans was called by an actual artist for stealing their song? And if you're starting a smear campaign at least do some research, this person isn't their Creative Director, they don't even work at belift. This person is part of an independent team tha's working with many famous artists currently.

Quote from BIGnorBANG

I feel bad for them, too, as none of this is their fault.

When people refer to ILLIT with criticism, they should be specific about who they are criticising, and not appear as if you're criticising the girls (as thickwits will use it as ammo).

Personally, I think the whole ILLIT production has been a mess since. From the pre-picked choices from R U Next (you can tell by editing) to the concept for them, what Belift thought would be an assured success has started to flounder, and they don't know what to do with them.

I believe that two groups should've emerged from R U Next. The *Enhypen sister group* with RubyMoon (if it were a thing), with the likes of Iroha and Yunah being a part of it, and BabyCrescent with the likes of Wonhee and Minju (torn on where Moka would fit between the two). BabyCrescent could've been spun off into the likes of Attrakt, since BSK seems to have a relation with the CEO.

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I have no clue what Hybe's process is but it feels like they did a major fumble letting Youngseo, Jeemin, and Chanelle from fifty fifty 2.0 go. I don't care what it is, but you don't allow talent like that go easily. That's the type of talent you hang onto and make them debut in another group if that's what it takes to keep them. They allowed 2 idols go that have stage presence, and the other one is one of the best 5th gen vocalist. Letting Chanelle go doesn't make any sense and she's currently going viral in Korea on her own, which is pretty impressive.

I just know Hybe and their other sub-labels need to figure it out because it's becoming a common issue to have messy comebacks for their girl groups. I think they're able to find good music, but i think execution isn't fully their for all of their groups. Say what you want about MHJ and her team but its clear they had a direction and stuck with it which is why results happened.

as time goes on i find myself liking illit's songs more and more, but i dont think i've ever watched their mvs. and that isnt their fault. i hate how their company manages them so i dont want to stan them cuz idk it just sucks to see their careers go this way to no fault of their own. so i'll stay a casual listener.

i know i stan mismanaged groups but with illit it's just different cuz yeah

Wow I see the artist commented on it and now he's getting hate tweets. I don't understand why kpop fans think it's okay to attack the creator because they have a valid case. It's just bad that this spills over to the group and not the creative director.

Tookies have nothing to do so they Stan illit now

Welp.

Quote from BIGnorBANG

Welp.

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No surprise you follow that account, also, it looks like this is multiple users' on akp goto twitter account to post drama and hate. Jobless virgin nerds.

Quote from LilJ

Jobless virgin nerds.

Quote from LilJ

No surprise you follow that account, also, it looks like this is multiple users' on the akp goto Twitter account to post drama and hate. Jobless virgin nerds.

Who says I follow it? Just because I peruse, doesn't mean I follow accounts 🙄

BL doesn't make MVs they hire people to do it. Why don't you go attack the team who actually made the MV. I doubt BL told them to copy someone else. But even then it's kinda a reach. Apart from these frames looking similar the MVs are completely different.

Quote from Cold_Wave

BL doesn't make MVs they hire people to do it. Why don't you go attack the guy who actually made the MV. I doubt BL told him to copy someone else. But even then it's kinda a reach. Apart from these frames looking similar the MVs are completely different.

Serian Heu oversees everything to do with the group, like MHJ did with NewJeans. They are/were their creative directors.

I think SH is a load of crap, not as a person, but as a creative, because of her constant lifting and unimaginative ways. If she wants to do something different, she should. Take cues from Shibuya-kei. There’s something she could exploit with it, along with the fashion.

Quote from BIGnorBANG

Serian Heu oversees everything to do wirh the group, like MHJ did with NewJeans. They are/were their creative directors.

I think SH is a load of crap, not as a person, but as a creative, because of her constant lifting and unimaginative ways. If she wants to do something different, she should. Take cues from Shibuya-kei. There’s something she could exploit with it, along with the fashion.

I could be wrong, but the way Hybe works they allow creative directors to handle most things. So, they most likely have at least some input in MVs and concepts. I don't think they outsource much when it comes to that. If they do outsource, then they would let the world know.

From what I know about Illit's director she handled most things for them and is pretty involved in the process.

Plus if you look at the jelly video she stamped her name on it, so she was involved in the process imo

By the way, if you remember that I said about Keigo Oyamada's girlfriend on another thread in regards to Serian Heu, this is her.

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Serian could take some inspiration from the 60s, a bit like MHJ did at one point.

Quote from BIGnorBANG

Serian Heu oversees everything to do wirh the group, like MHJ did with NewJeans. They are/were their creative directors.

I think SH is a load of crap, not as a person, but as a creative, because of her constant lifting and unimaginative ways. If she wants to do something different, she should. Take cues from Shibuya-kei. There’s something she could exploit with it, along with the fashion.

The MV production team definitely had involvement on every scene. You can't even say how much involvement SH had. What does it mean to oversee the project. Her involvement could be as little as just subtle guidance, suggestions, approval of ideas. I think it makes far more sense to attack someone who definitely had involvement instead of someone who likely had far less involvement and probably didn't know if the MV took a few frames from another MV. But I think it's not even worth attacking anyone over because it's really just a few frames (can't even call it scenes because it's so short) that look similar while most of the MV is actually completely different.

Isn't this just like 2 frames in the actually MV for jellyous, also aren't these just like nintendo references.

Quote from Yama-Chan

Falling on the sword to protect the artistic integrity of an individual and company who have already compromised it through previous confirmed plagiarism incidents is really not the best look. Surely there are other more pressing issues deserving of your time and attention than the already sullied reputation of BeThief Entertainment.

Except there isnt any "confirmed plagiarism". Similar vibes isn't plagiarism and apart from that the only instances of maybe overlapping content are very minor trivial things. Like picture #56 in the photobook, pixel font other groups also use, a hanbok photoshoot other groups also do... None of this would be taken seriously by courts.

There a few moves in magnetic that look quite similar but NJ weren't even the first to do those either. Similarity in individual dance moves isn't plagiarism, it only is if there's an entire sequence of moves that are copied. Overlaps with just individual dance moves just happen all the time. A lot of moves have been done before. It's hard to avoid at this point

There's nothing significant actually copied. All the plagiarism lawsuits in the music industry involve actual significant sequences of a song copied from another. Like that shakatak song and bubblegum, that would be more typical of what is considered plagiarism. Never heard of an artist getting sued over similar aesthetic vibes to another artist.

Quote from Yama-Chan

Before you put your foot down in support of a company that has already been proven guilty of stealing from other creatives in the past, you should probably do your research. It doesn't take much. Here, I'm going to do it for you literally right now, and I'm going to time how long it takes.

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Oh look. Took exactly 1 minute. I clocked it.

Do I even need to get into the Belift/ADOR shenanigans? Because I can find plenty of material on that in a few seconds.

They blatantly stole from MHJ and her creative team. They blatantly stole choreography from another creative without giving her any credit.

They are confirmed thieves, and caping this hard for such a company is a very, very strange hill to die on. It really makes me wonder why you're emotionally investing in defending a company full of frauds.

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They used some choreographers dance in the intro to some blog video. They didn't claim it was theirs and they didn't profit from doing that dance. The video editors are kinda in the wrong for not given her credit from the start but this can hardly be considered "stealing". People do covers all the time without giving credit. It's not that serious.

I'm not defending hybe/belief overall i'm just saying there's no "confirmed plagiarism". I also think illit creative director does good work. I like the illit concept/brand films and no one has claimed they are copied from anything. You'd probably say they are trash just because, but you know they're good.

lol that thread title change

Quote from Yama-Chan

That's not for you to decide how serious it is or isn't. The creative woke up and saw their choreography, the result of their own hard work, being used by another company without any consent or credit. That will always be a serious issue, and it also underscores the ethics of the company responsible for it, as well their being creatively bankrupt.

That's on them, and now that screw up will follow them, especially within the context of their other infractions.

They have already admitted to taking the planning document for NewJeans and have also contradicted themselves several times, being caught in multiple lies.

They have zero credibility. Stop defending them. It's a bad look.

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Belift gave her credit, the choreographer then deleted her posts calling them out, called the girls cute and moved on. It just wasnt that serious, even the creative involved didn't care half as much as tokkis pretend to. Creatives care far more when people steal their content, claim it's theirs, use it for profit and refuse to admit any theft. Like in the shakatak situation. Poor shakatak were all deeply hurt when they all woke up one day and saw their precious song being used for massive profits.

Where is this "who are you to tell the creative how to feel" mentality when it comes to shakatak?

In regard to Shakatak, I agree. Though, I think Nigel Waters should've been the sole party rather than the band, since he was the producer of the song.

Quote from Yama-Chan

Be for real. And stop doing mental gymnastics to defend a company that essentially already got busted for doping.

I'm sorry... what?

Side note.

Quote from Yama-Chan

I was being metaphorical. Don't fret the word play too much

Wouldn't surprise me if it did happen, though. Would explain the lack of creativity 🤣

Interesting thread